Keeper Collection #SommChat guest Associate Editor of Imbibe Magazine Mark Stock

8/10 Associate Editor of Imbibe Magazine Mark Stock

@Imbibe

Imbibe Magazine @imbibe Tune in here today at 12p ET to talk all things wine during this week's @KeeperColl #SommChat with associate editor Mark Stock.

Gourmet Delights @exceptionalfood Every Wednesday at noon EDT join us for #SommChat hosted by @KeeperColl gourmet-delights.com/twitter-food-c… #wine #wiyg #foodies pic.twitter.com/6GtJJtPmor

KeeperCollection @KeeperColl Welcome 2 #SommChat every1! Tell UR friends 2 join us 2 hear abt #wine w/ Associate #Editor of Imbibe Magazine Mark Stock @imbibe !

KeeperCollection @KeeperColl We’d like 2 introduce you to Associate #Editor of Imbibe Magazine Mark Stock @imbibe ! #SommChat #WW

KeeperCollection @KeeperColl Abt ready 2 dive in w/ ?s, so S/O 2 Associate #Editor of Imbibe Magazine Mark Stock @imbibe! say hello & so he knows UR here! #SommChat

KeeperCollection @KeeperColl Don't forget that EVERY tweet during this chat should include the #SommChat hashtag in order 4 every1 2 C see it! #WineWednesday

KeeperCollection @KeeperColl As we ask Mark Stock @imbibe our Qs, you can ask him Ur Qs as well! He’ll do his best 2 answer all Qs in order #SommChat #WW

KeeperCollection @KeeperColl W/so many participants gr8 Q's R asked! Even if u dont ask 1, S/O 2 @KeeperColl & @imbibe 2 let us know u R here! #SommChat

KeeperCollection @KeeperColl Let's start talking with Associate #Editor of Imbibe Magazine Mark Stock @imbibe about #Wine with #SommChat

Imbibe Magazine

Imbibe Magazine @imbibe @KeeperColl @imbibe Happy to be here, fire away with any questions! #SommChat

KeeperCollection @KeeperColl .@imbibe Mark, tell us about Imbibe Magazine & its method used to cover #wine . #SommChat

Imbibe Magazine @imbibe @KeeperColl We celebrate the culture of all drinks, & wine is part of that—the people, places & flavors that make wine interesting. #SommChat

KeeperCollection @KeeperColl Q fr shy #SommChat peep: Mark, what #wine regions do you see getting coverage today that have not in the past and why? @imbibe

Imbibe Magazine @imbibe @KeeperColl As southern hemisphere wines continue to grow in popularity, gems will keep appearing... #SommChat

Imbibe Magazine @imbibe @KeeperColl There continues to be fun stuff out of eastern Europe too, and as exposure grows, so too will industry #SommChat

Douglas Trapasso @demilove @KeeperColl - Hello from Chicago! What do you think distinguishes #Imbibe from other food/bev mags? - #SommChat

Imbibe Magazine @imbibe @demilove @KeeperColl Probably the fact that we focus so much on the culture of drinks, and we celebrate all drinks equally. #SommChat

Imbibe Magazine @imbibe @demilove @KeeperColl And all drinks -- cocktails, coffee, wine, beer, cider, tea.

KeeperCollection @KeeperColl @demilove great question on #SommChat - keep the qs coming - Happy #WW

KeeperCollection @KeeperColl .@imbibe As Associate Editor, what role do you play at the magazine & does that differ fr other editorial positions at mags? #SommChat

Imbibe Magazine @imbibe @KeeperColl I help decide the voice of the magazine and do so with a tiny but talented staff. #SommChat

Imbibe Magazine @imbibe @KeeperColl A big difference is that I get to drink more than the average editor. #SommChat

KeeperCollection @KeeperColl Hey @TEXSOM peeps, Associate editor Mark Stock is here on #SommChat today - learn #wine from him today & see him at #TexSom

Allison Smith @allisonsmith95 @imbibe Hi Mark! What advice would you give to a young person looking to enter the #wine writing industry? #SommChat

Imbibe Magazine @imbibe @allisonsmith95 I would strongly recommend working a harvest, if possible...#SommChat

KeeperCollection @KeeperColl .@imbibe Who is ur typical reader & how can the mag be accessed? #SommChat

Imbibe Magazine @imbibe @KeeperColl Our readers are equal-opportunity imbibers—they love everything from coffee to cocktails. #SommChat

Imbibe Magazine @imbibe @KeeperColl Can be accessed via print, e-version, and website #SommChat

KeeperCollection @KeeperColl Q fr #SommChat #Somm - is @imbibe more for the #wine consumer or the industry and if both, how do you keep the content relevant for both?

Imbibe Magazine @imbibe @KeeperColl All of above. It's about variety of content as well as keeping new ideas accessible. #SommChat

Russ Kane @VintageTexas What about closer2 home & local Has @imbibe focused industry/consumer awareness on #TXwine @KeeperColl #SommChat

Imbibe Magazine @imbibe @VintageTexas We've covered Texas some and try to keep it even. Excited to check in on lone star wines at Texsom. @KeeperColl #SommChat

KeeperCollection @KeeperColl .@imbibe What R the biggest changes U have seen in the mag industry in last 5 yrs? #SommChat

Imbibe Magazine @imbibe @KeeperColl More interactivity between magazines and their readers than ever before. #SommChat

Allison Smith @allisonsmith95 @imbibe how long have u worked at the mag & have u seen changes in ur day 2 day responsibilities since the dawn of social media? #SommChat

Imbibe Magazine @imbibe @allisonsmith95 I'm a newbie here, but have been in journalism 4 10 yrs, it continues to change...#SommChat

Imbibe Magazine @imbibe @allisonsmith95 More online content, more social media, more immediate connection with readership #SommChat

KeeperCollection @KeeperColl Q fr #SommChat #Somm do you have any Bev industry ppl on your staff? if not would U consider that to be an asset 4 the future @imbibe

Imbibe Magazine @imbibe @KeeperColl We have people who have worked in the field to some extent, but some distance allow objectivity...#SommChat

Imbibe Magazine @imbibe @KeeperColl I worked in a cellar for 8 yrs and in restaurant, which affords context I think #SommChat

KeeperCollection @KeeperColl Q fr shy #SommChat peep: R UR articles all written by in-house staff R do you use guest writers and if so how R they selected @imbibe ?

Imbibe Magazine @imbibe @KeeperColl The editors write some, but we mainly choose from a pen of writers and freelancers #SommChat

Imbibe Magazine @imbibe @KeeperColl Selected based on quality of writing, familiarity with subject matter and match voice of mag #SommChat

Russ Kane @VintageTexas Good2 hear #TXwine is on your radar. Its not only our wine that is special @TEXSOM has become a must-attend event.

Douglas Trapasso @demilove @KeeperColl - If I remember, you started @imbibe right when economy was going down - was that first year really difficult? - #SommChat

Imbibe Magazine @imbibe @demilove @KeeperColl I wasn't here then, but I think it was actually perfect time for this kind of mag...#SommChat

Imbibe Magazine @imbibe @demilove @KeeperColl In that there was room for something so drinks focused, even amid bad economy #SommChat

Imbibe Magazine @imbibe @demilove @KeeperColl It's funny because bad economy sent me into wine. I couldn't get a reporter job around that time. #SommChat

KeeperCollection @KeeperColl Sound like great combo @JeffreyWShapiro FYI our guest today on #SommChat is @imbibe talking #wine - chime N&ask qs

Jeffrey W Shapiro @JeffreyWShapiro What have you heard about Waits-Mast 2012 Pinot, Deer Meadows? #SommChat @KeeperColl @imbibe

KeeperCollection @KeeperColl @JeffreyWShapiro we are not familiar with this #wine - will love to hear more from you #SommChat

Imbibe Magazine @imbibe @JeffreyWShapiro Only that it's from anderson valley, how is it? #SommChat

Jeffrey W Shapiro @JeffreyWShapiro Havent tried yet, have a few bottles in route to my house but I did hear it was recently served at the White House @imbibe #SommChat

Imbibe Magazine @imbibe @JeffreyWShapiro Interesting. the west coast '12s across board seem lovely. #SommChat

Jeffrey W Shapiro @JeffreyWShapiro Figured if its good enough for the POTUS, it's worth snagging a few bottles. They paired it with the main course! @imbibe #SommChat

Stephanie Miskew CSW @StephanieMiskew Good to know! #SommChat #WineWednesday

KeeperCollection @KeeperColl @StephanieMiskew great to see you on #SommChat - thought you would like to hear from @imbibe - lk fwd to your quesitons

KeeperCollection @KeeperColl .@PenAndTellUs thanks for the #SommChat S/O with @imbibe thought you would like this one!

KeeperCollection @KeeperColl .@imbibe Mark, how did you get your start in the magazine industry? #SommChat

Imbibe Magazine @imbibe @KeeperColl @imbibe I started as journalism student, then freelanced after school for mags #SommChat

Jeffrey W Shapiro @JeffreyWShapiro Also, what do you guys think of places like WTSO, Underground Cellar, Last Bottle Wines, etc.... #SommChat @KeeperColl @imbibe

Imbibe Magazine @imbibe @JeffreyWShapiro @KeeperColl If well curated, can be interesting, but not too much experience there #SommChat

KeeperCollection @KeeperColl . @JeffreyWShapiro really checking out procurement/sourcing process is critical. U may also want 2 look @sommselect with @iancauble #SommChat

Jeffrey W Shapiro @JeffreyWShapiro Will do! Thanks...... I just recently realized I've turned from drinker to collector... @KeeperColl @sommselect @iancauble #SommChat

Imbibe Magazine @imbibe @JeffreyWShapiro You can be both! #SommChat

Jeffrey W Shapiro @JeffreyWShapiro Totally agree... It's just now I have bottles I'm not willing to open..... yet @imbibe #SommChat

Stephanie Miskew CSW @StephanieMiskew @JeffreyWShapiro That's an exciting transition ~ #Cheers! #WineWednesday #SommChat #winelover @imbibe @KeeperColl

Jeffrey W Shapiro @JeffreyWShapiro Exciting and expense, LOL #Cheers! @StephanieMiskew @imbibe @KeeperColl #SommChat

Imbibe Magazine @imbibe @StephanieMiskew We hope you enjoy it and look forward to ur thoughts on our work! #SommChat

KeeperCollection @KeeperColl @JeffreyWShapiro #SommChat is every Wed fr 12N-1PM ET - lots to learn - you can look at any over last 5 yrs bit.ly/1FyGVHB

Jeffrey W Shapiro @JeffreyWShapiro Appreciate the responsiveness @KeeperColl #SommChat For all those out there I'm a big user of Delectable and Vivino... will follow you back

KeeperCollection @KeeperColl . @imbibe Mark, when did you first get interested in #wine and do you have any wine mentors? #SommChat

Imbibe Magazine @imbibe @KeeperColl Worked a harvest in the Willamette Valley and caught the bug...#SommChat

Imbibe Magazine @imbibe @KeeperColl Appreciate all facets of industry. Asimov, Goode, Clark Smith, creative winemakers #SommChat

KeeperCollection @KeeperColl .@imbibe heard you’ll be at @TEXSOM this year! What are some sessions you’re excited about? #SommChat

Imbibe Magazine @imbibe @KeeperColl Excited for the Chilean syrah lunch, southern hemisphere breakout and trying some older champagnes #SommChat

Allison Smith @allisonsmith95 @imbibe how is writing about #wine different than covering other topics? Were there writing style changes that u had 2 adjust to? #SommChat

Imbibe Magazine @imbibe @allisonsmith95 Discerning flavor and describing it appropriately is a toughie, but comes with plenty of tasting. #SommChat

Imbibe Magazine @imbibe @allisonsmith95 I encourage people to often avoid tasting notes and trust their palate -- and put that to paper. #SommChat

Imbibe Magazine @imbibe @allisonsmith95 Big adjustment is writing about somebody's passion/art/obsession. Respectively opinionated #SommChat

KeeperCollection @KeeperColl .@imbibe Are you planning to visit the hospitality suites @TEXSOM ? #SommChat

Imbibe Magazine @imbibe @KeeperColl Indeed! Can't wait. First-timer at Texsom. #SommChat

KeeperCollection @KeeperColl Q fr #SommChat #Somm @imbibe what is the mix of coverage bw #wine #beer #Cocktails and is it consistent or chg fr issue 2 issue

Imbibe Magazine @imbibe @KeeperColl Stays pretty consistent, and if there's a focus one issue, we'll aim to balance it out the next #SommChat

KeeperCollection @KeeperColl Q fr shy #SommChat peep @imbibe what made you decide to attend @TEXSOM 4 this year for the first time? #SommChat

Imbibe Magazine @imbibe @KeeperColl Personally, I was always gearing up for harvest or in the vineyard in the past #SommChat

Imbibe Magazine @imbibe @KeeperColl but it was inevitable as Texsom gets bigger and better every year. #SommChat

Allison Smith @allisonsmith95 . @imbibe how many #wines can you usually taste before you get palate fatigue? #SommChat

Imbibe Magazine @imbibe @allisonsmith95 We were just talking about this yesterday. I try to space them out over several days...#SommChat

Imbibe Magazine @imbibe @allisonsmith95 But you can't always do that. 10-12 is ideal, I have found. And maybe not all at once. #SommChat

KeeperCollection @KeeperColl .@imbibe What are some of the #wines you are excited to taste @TEXSOM ? #SommChat

Imbibe Magazine @imbibe @KeeperColl @imbibe @TEXSOM Excited to check in on Texas wines. Also Tuscan blends, Austrian whites, older Euro wines #SommChat

Stephanie Miskew CSW @StephanieMiskew @imbibe Is all of your online content free or do you have a section for paid subscribers only? #SommChat @KeeperColl #WineWednesday

Imbibe Magazine @imbibe @StephanieMiskew @KeeperColl Online content is free to all. Print subscribers get some bonus material. #SommChat

Jeffrey W Shapiro @JeffreyWShapiro Twomey Cellars and Scarecrow.... Worth the money? Thinking of making those two my next additions @imbibe @KeeperColl #SommChat

Imbibe Magazine @imbibe @JeffreyWShapiro Have only had Twomey but enjoyed @SommChat

Jeffrey W Shapiro @JeffreyWShapiro @imbibe @SommChat I believe they are synonymous with Silver Oak #SommChat

Stephanie Miskew CSW @StephanieMiskew @JeffreyWShapiro Twomey is owned by Silver Oak & Scarecrow is a CA cult wine, MUCH harder to procure than other 2! @imbibe #SommChat #wine

KeeperCollection @KeeperColl @StephanieMiskew thanks for that info #SommChat

Jeffrey W Shapiro @JeffreyWShapiro What I hear is yes, add to my cellar? @StephanieMiskew @imbibe #SommChat

KeeperCollection @KeeperColl .@imbibe With so many #wines to taste @TEXSOM grand tasting presented by @WineFoodTX , do U have a system to make the rounds? #SommChat

Imbibe Magazine @Imbibe @KeeperColl slow and steady. also, pick some from vintage or region, maybe not all #SommChat

KeeperCollection @KeeperColl Q fr #SommChat #Somm - U talk abt doing #harvest - RU a #winemaker as well or what is the connection Mark? @imbibe

Imbibe Magazine @Imbibe @KeeperColl I was an asst. winemaker for many years, but now at the mag. loved my time in the cellar and learned much. #SommChat

KeeperCollection @KeeperColl .@imbibe What are some of your favorite #wine & #food pairings? #SommChat

Imbibe Magazine @imbibe @KeeperColl As Oregonian, I have to say Pinot Noir and salmon. Also oysters and orange wine. Dry Riesling and funky cheese. #SommChat

KeeperCollection @KeeperColl Q fr #SommChat peep: @imbibe how often does UR mag come out and is it in hard copy throughout #US or only in certain mkts?

Imbibe Magazine @imbibe @KeeperColl 6 times per year in markets throughout US. Call/email us and we'll make sure it's there! #SommChat

KeeperCollection @KeeperColl Q fr #SommChat #Somm - do you cover restos as well as libations in your coverage @imbibe

Imbibe Magazine @imbibe @KeeperColl Absolutely. But typically from a drinks perspective. So much crossover in food/drink. #SommChat

Allison Smith @allisonsmith95 @imbibe Is ur mag accessible for beginners or is it geared towards more advanced and experienced readers? #SommChat

Imbibe Magazine @imbibe @allisonsmith95 We keep it very approachable and welcoming to all Drink IQs. And hopefully you learn something each issue #SommChat

KeeperCollection @KeeperColl q fr a shy #SommChat peep: what info is usually included in print mag versus the free online version - where do U signup 4 free @imbibe?

Imbibe Magazine @imbibe @KeeperColl Free content is on web site and no sign up. Print version needs subscription & includes features, extras. #SommChat

KeeperCollection @KeeperColl Time to wrap up! Hope U enjoyed talking #Wine w/ Associate #Editor of Imbibe Magazine Mark Stock @imbibe on #SommChat

KeeperCollection @KeeperColl Great to have Mark Stock @imbibe join us today for #SommChat. We hope everyone learned as much as we did! #WW

KeeperCollection @KeeperColl Please join us in thanking Mark Stock @imbibe for his time on #SommChat

Imbibe Magazine @imbibe @KeeperColl Many thanks for the inclusion, hope to see some of you in Texas. Happy imbibing! @SommChat

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