Keeper Collection #SommChat Guest Master #Sommelier Fred Dex

1/15 Master Sommelier Fred Dex


@thewinehub (L Alberto): #winelover I wish I could @fabienlaine… but I’m flying to #Munich tonight to attend #WBIS… have a gr8 #SommChat! @FredDexMS @KeeperColl #winelover

@TishWine (W. R. Tish): RT @KeeperColl Today’s #SommChat features Master #Sommelier @FredDexMS Hope to see you there! 11 am -12 N CST

@FredDexMS (Juiceman): @KeeperColl ready 2 rock #SommChat!

@FredDexMS (Juiceman): @KeeperColl Tweet away! #SommChat!

@keepercoll (Keeper Collection): Q. @FredDexMS What got you interested in the #Wine business & when did you first get interested?

@FredDexMS (Juiceman): A. @KeeperColl respect from guests, making more money, girls & ultimately fascination! #SommChat

@FredDexMS (Juiceman): A. @KeeperColl Haha! #SommChat

@FredDexMS (Juiceman): A. @KeeperColl From there I realized the vast possibilities within the wine industry and it was game on! circa 1996-7 in VT! #SommChat

@m_arcon (Mark Drofke): @FredDexMS @KeeperColl what is your favorite wine region and why? #SommChat

@FredDexMS (Juiceman): @m_arcon @KeeperColl Places with terrible dirt and lots of rocks! #SommChat

@FredDexMS (Juiceman): @m_arcon @KeeperColl Chablis, Mosel, Champagne, Burgundy, Campania, Maipo, Irouleguy, CdP etc… #SommChat

@SandyWasserman (Sandy Wasserman CS): @FredDexMS Who are your mentors in the wine world? #SommChat

@FredDexMS (Juiceman): @SandyWasserman Craig Hanna @Wauwinet got me started! @SpitPaul @JeanLucLedu Chris Cannon, Chuck Simeone to name a few! #SommChat

@KeeperColl (Keeper Collection): Q. @FredDexMS How does 1 balance creating a #wine list that has esoteric selections & those wines that the customer will buy? #SommChat

@FredDexMS (Juiceman): A. @KeeperColl I spread the ball around btwn winemaking friends, importers & wine ppl love! #SommChat

@FredDexMS (Juiceman): A. @KeeperColl 25% Esoteric fun varieties, 25% Iconic Winemakers, 50% Friends / Importers / Passionate Distributors #SommChat

@FredDexMS (Juiceman): A. @KeeperColl 25% I also consider balance of styles, prices & regions. I am always interested in Global perspectives #SommChat

@fabienlaine (Fabien Lainé): @FredDexMS Hello #winelover Could you say your top 5 that you tasted last year ? @KeeperColl #SommChat

@FredDexMS (Juiceman): @fabienlaine @KeeperColl I can’t remember! haha! Too many! I taste at lest 10 wines a day man! #SommChat

@SandyWasserman (Sandy Wasserman CS): ? Q. @FredDexMS Any desire to make wine? If so, where & what? #SommChat

@FredDexMS (Juiceman): @SandyWasserman In the US I would say maybe Santa Cruz Mountains #SommChat

@fabienlaine (Fabien Lainé): @FredDexMS What is the best strategy to build wine list that is fully understandable by the customers? @m_arcon @KeeperColl #SommChat

@FredDexMS (Juiceman): @fabienlaine @m_arcon @KeeperColl I mentioned earlier about 25% of wines at minimum that customers understand #SommChat

@KeeperColl (Keeper Collection): Q. @FredDexMS How do you decide on the format of the printed #wine list for a restaurant? #SommChat

@FredDexMS (Juiceman): A. @KeeperColl The format usually come last depending on food menu formats & design #SommChat

@FredDexMS (Juiceman): A. @KeeperColl I try to keep it simple & well laid out, I am a stickler for format & spelling errors! #SommChat

@fabienlaine (Fabien Lainé): @FredDexMS What is the best strategy to build wine list that is fully understandable by the customers? @m_arcon @KeeperColl #SommChat

@fabienlaine(Fabien Lainé): @FredDexMS But any better way to organise or kind of translate/accomodate when you have a lot of references?#SommChat @m_arcon @KeeperColl

@FredDexMS (Juiceman): @fabienlaine @m_arcon @KeeperColl Keep it clean, break it down in what ur customerS understands. Educate your staff also is key! #SommChat

@FredDexMS (Juiceman): @fabienlaine @m_arcon @KeeperColl Also, Font Size! Easy understand formatting not tiny & not too much crazy info! Clean & simple! #SommChat

@noblewines (Christopher Miller): @noblewines yo Fred @freddexms I thought way 2 make a wine list was 2 have Southern/Empire do it 4 you & wait 4 kickbacks #SommChat Sadly it happens

@FredDexMS (Juiceman): @noblewines I always support the big companies, they support this industry and sommeliers in a big way! #Spreadthelove #SommChat

@m_arcon (Marc Dröfke): @FredDexMS @KeeperColl how can I train my palate the best way? #SommChat

@FredDexMS (Juiceman): @m_arcon @KeeperColl Taste classic references while reading about the regions and grapes is good. #SommChat

@FredDexMS (Juiceman): @vtwinemedia I like to do 6 whites, 1 rose, 3 bubbles, 8 reds. But depends on volume of biz! #SommChat

@noblewines (Christopher Miller): @FredDexMS no doubt but need to leave room for others… which doesn’t suit big companies accounting objectives

@FredDexMS (Juiceman): @noblewines I always use around 10 companies to buy from. It’s hard when you have a lot of friends! #SommChat

@enjoielife (Judia Black): @vtwinemedia @FredDexMS Love an interesting wine by the glass list. WBTG are a great way to taste & learn about wine! #SommChat

@FredDexMS (Juiceman): @enjoielife @vtwinemedia Absolutely! It’s my first mission! BTG! #SommChat

@m_arcon (Marc Dröfke): @freddexms @KeeperColl any special tip for a Champagne with a great value & good quality? #SommChat

@FredDexMS (Juiceman): @m_arcon @KeeperColl Tons of Growers out there from Terry Thiese and Wine Traditions etc… $25 – $40 Wholesale! Not much below #SommChat

@fabienlaine (Fabien Lainé): @FredDexMS *** So, Are You Ready to Order Yet? Exploring the Mysterious Language of Wine Lists … @KeeperColl #SommChat

@KeeperColl (Keeper Collection): Q. @FredDexMS Does having a cocktail program in the resto affect how you design the #wine list and if so, how? #SommChat

@FredDexMS (Juiceman): A. @KeeperColl it doesn’t. Whole different animal! I have 3 juicers here @StrawValleyCafe so it’s about #juice! #SommChat

@FredDexMS (Juiceman): @fabienlaine @KeeperColl Cool haven’t seen this! #SommChat learn something new everyday!

@KeeperColl (Keeper Collection): RT @fabienlaine: @FredDexMS Any better key or tips to train staff? Any recommendation? Websites, book.. ? @m_arcon @KeeperColl #SommChat

@FredDexMS (Juiceman): A. @fabienlaine @palatepress @KeeperColl I typically explain wines like this…Medium bodied – crisp green apple, lime, fresh & fun #SommChat

@KeeperColl (Keeper Collection): RT @demilove: How do you feel in general about tablet/iPad lists? (FWI – I love playing w/tech but not in a restaurant) – #SommChat

@vtwinemedia (Todd Trzaskos): @FredDexMS nice array! Something for everyone. #SommChat and yes, you’d need biz volume, or Coravin?

@FredDexMS (Juiceman): @vtwinemedia I have the BIG 6 always & then some secondary regions grapes as anchors! Yes @Coravin 4 $$$$ bottles #SommChat

@KeeperColl (Keeper Collection): RT @jillzimorski: Hey @FredDexMS Fred, 2 part ?: 1. Opinion of lists with ‘kitschy’ category names 2: karaoke song? #SommChat

@FredDexMS (Juiceman): @KeeperColl @jillzimorski I like it the concept is kitschy & fun & that’s what customers want… @toto99com Rosanna! Always! #SommChat

@FredDexMS (Juiceman): @KeeperColl @jillzimorski and White Wedding from Billy Idol! Staaarrrtttt Agaaaaaaiiiinnnn!!! #SommChat

@noblewines (Christopher Miller): 1 more friend with wine… @FredDexMS I just bought $200,000 of wine from Pac Coast & Europe via my new Import Company

@FredDexMS (Juiceman): @noblewines Haha! The world needs more wine friends! #SommChat

@paoloscavino (Elisa Scavino): @FredDexMS @KeeperColl Ciao everybody! may I?!What’s the frequency you meet with other Somms t exchange opinion & taste together? #SommChat

@FredDexMS (Juiceman): @paoloscavino @KeeperColl CIAO!!! #SommChat

@enjoielife (Judia Black): @vtwinemedia @FredDexMS Yes WBTG are more expensive, but less risky than buying a bottle you’re not sure you’ll like! #SommChat #wine

@FredDexMS (Juiceman): @enjoielife @vtwinemedia I just purchased a ton of KILLER BTG wines 4 @StrawValleyCafe 4 $7-$12! #SommChat they exist!!!

@FredDexMS (Juiceman): @m_arcon @KeeperColl ALL Italian wines! Fiano, Vermentino, Nerello, Aglianico, Nebbiolo! #SommChat

@CaravelleChamp (Rita Jammet): @FredDexMS Hello Fred! how different is the wine scene in NC versus NY? Challenges/Plusses? #SommChat

?@fabienlaine (Fabien Lainé): @FredDexMS #winelist by #wine profile, country, prices or ? Nowadays many restaurants try all sorts ! What is best? @KeeperColl #SommChat

@FredDexMS (Juiceman): @fabienlaine @KeeperColl exactly! I like by price but that has downside, also by variety, region or style #SommChat

?@SandyWasserman (Sandy Wasserman CS): Q. @FredDexMS What’s your balance with familiar names, regions & grapes compared 2 less familiar names, regions etc on wine lists #SommChat

@FredDexMS (Juiceman): @SandyWasserman al lest 25% known Iconic wineries/categories (not supermarket), 25% secondary regions, 50% fun! #SommChat

@KeeperColl (Keeper Collection): Yeahhhh #SommChat is #1 on trending @FredDexMS

?@KeeperColl (Keeper Collection): RT @fabienlaine: @FredDexMS Any better key or tips to train staff ? Any recommendation ? Websites, book.. ? @m_arcon @KeeperColl #SommChat

@FredDexMS (Juiceman): @KeeperColl @fabienlaine @m_arcon Keep the info grounded and down to earth. I like using COLORS! Comparing to fruits / herbs etc #SommChat

@KeeperColl (Keeper Collection): THXXX RT @SandyWasserman: Raise your glass #SommChat trending No. 1. cheers to all involved #WW

@KeeperColl (Keeper Collection): Q. @FredDexMS What is your approach for pairing #food and #wine? #SommChat

@FredDexMS (Juiceman): A. @KeeperColl have a few approaches here. I like to use the grow 2gether, go 2gether when it works. #SommChat

@FredDexMS (Juiceman): A. @KeeperColl I also look at the colors of the food & pick wines that match color wise #SommChat

@FredDexMS (Juiceman): A. @KeeperColl For example salads & green foods typically work w/ SB, Verdicchio, Vinho Verde etc… Lime, Herbs, Grassy, Mineral wines #SommChat

@FredDexMS (Juiceman): A. @KeeperColl For example food that are roasted or golden w/ butter I like yellow wines like Chard, Viognier, Roussanne etc… #SommChat

@FredDexMS (Juiceman): A. @KeeperColl Pink & Rose wines with pinkish foods like Tuna, Salmon, Shrimp, Hot Dogs (haha!) #SommChat

@FredDexMS (Juiceman): A. @KeeperColl I tend to try & push some boundaries if it works but stay in the framework of compare rather than contrast #SommChat

@FredDexMS (Juiceman): A. @KeeperColl At home I eat a lot of red sauce foods so I drink tons of entry level Rossos, Nebbiolo, Aglianico etc… #SommChat

@paoloscavino (Elisa Scavino): @demilove @FredDexMS thanks,4sure! Sorry I wanted t ask how often in your daily life u meet with other colleague to taste etc… #SommChat

@FredDexMS (Juiceman): @paoloscavino @demilove Not enough! Wish I could taste more with sommelier friends! But I taste a lot! No complaints! #SommChat

@yumivore (orly): @KeeperColl tuning in! #SommChat

@KeeperColl (Keeper Collection): glad you could join in ! RT @yumivore: @KeeperColl tuning in! #SommChat

@patrickwine (Patrick Cappiello) @KeeperColl @FredDexMS how many Metallica tshirts do you own? And which is your ?? #SommChat

@FredDexMS (Juiceman): @patrickwine @KeeperColl 3! MASTER OF PUPPETS!!! But I do have the Metal Up Your Ass shirt from 84′!!! @Metallica #SommChat

@KeeperColl (Keeper Collection): @patrickwine great to see you at #SommChat today – have a great day!

@KeeperColl (Keeper Collection): Q. @FredDexMS How does the #food concept of the resto affect how you design the #Wine list? #SommChat

@FredDexMS (Juiceman): A. @KeeperColl A lot! The food concept should always determine direction of list #SommChat

@FredDexMS (Juiceman): A. @KeeperColl My lists at @BLTSteak & @BLTFish where Ying/Yang 70/30 Red & 70/30 White respectively #SommChat

@FredDexMS (Juiceman): A. @KeeperColl The list I did for @Motorino BK was all Southern Italian 2 go w. Napletano Pizza #SommChat

@FredDexMS (Juiceman): A. @KeeperColl I don’t fall into any camp as far as completely org, bio or natural. The wine has 2 have energy & integrity! #SommChat

@FredDexMS (Juiceman): A. @KeeperColl I also give HUGE consideration to neighbor, region, financial demographic, concept of food pricing etc.. #SommChat

@FredDexMS (Juiceman): A. @KeeperColl I look at retail for BTG wines! Bigtime! Wine Searcher etc… #SommChat

@FredDexMS (Juiceman): A. @KeeperColl BTG is tricky w/ big retailers who take massive drops even of small winery wines #SommChat

@FredDexMS (Juiceman): A. @KeeperColl The most important thing is perceived value to the guest. I want to be just a hair under the rest on my lists #SommChat

@KeeperColl (Keeper Collection): Q. @FredDexMS Do you consider what other restos have on their list and does that affect what you pick? #SommChat

@FredDexMS (Juiceman): A. @KeeperColl bsolutely! There are so many amazing sommeliers out there! I like seeing what excites them! #SommChat

@noblewines (Christopher Miller): RT @FredDexMS: I also look at the colors of food & pick wines that match #SommChat red with things that eat us

@KeeperColl (Keeper Collection): @leitihsu and to you too #SommChat #WW

@fabienlaine (Fabien Lainé): @FredDexMS Are @wines_portugal popular on #USA restaurant #winelist and tables ? @KeeperColl #SommChat

@FredDexMS (Juiceman): @fabienlaine @wines_portugal @KeeperColl Not yet but the work Evan Goldstein & @winedogboy r doing is pushing the boundires! #SommChat

@fabienlaine (Fabien Lainé): @FredDexMS good to hear, and #portwine is getting better also I hope ? @wines_portugal @KeeperColl @winedogboy #SommChat

@FredDexMS (Juiceman): @fabienlaine @wines_portugal @KeeperColl Great values & fun wines BTW!!! Love @WPTUSA!!! Visited 2 years ago! Blown away! #SommChat

@KeeperColl (Keeper Collection): Q. @FredDexMS how do you decide on the #wine list markup? #SommChat

@FredDexMS (Juiceman): A. @KeeperColl Depends on who I am working for! Hotels & Big groups want margins. Small places you can play around #SommChat

@FredDexMS (Juiceman): A. @KeeperColl @StrawValleyCafe we are going very low markups 1.5 – 2.5 across board. #SommChat

@FredDexMS (Juiceman): A. @KeeperColl As an owner I want to count $$$$” not %%%%”! #SommChat

@FredDexMS (Juiceman): A. @KeeperColl also want ppl to want to come 2 @StrawValleyCafe because they know they can drink AWESOME juice! #SommChat

@KeeperColl (Keeper Collection): @conbeazie thanks for joining in #SommChat

@KeeperColl (Keeper Collection): Q. @FredDexMS How does the storage built at the resto affect your #wine list? #SommChat

@FredDexMS (Juiceman): A. @KeeperColl oh man storage! What a topic! #SommChat

@FredDexMS (Juiceman): A. @KeeperColl Here @StrawValleyCafe I have 1 walkin & 3 lowboys 4 whites #SommChat

@FredDexMS (Juiceman): A. @KeeperColl Here @StrawValleyCafe a showcase storage cellar, 170 btl Eurocave & a temp contolled barn/office 4 Reds #SommChat

@FredDexMS (Juiceman): A. @KeeperColl That said they are in 6 different places around the property! #Gettingintowineshape #SommChat

@KeeperColl (Keeper Collection): it always seems to be a challenge RT @FredDexMS: @KeeperColl Here @StrawValleyCafe I have 1 walkin & 3 lowboys 4 whites #SommChat

@conbeazie (Matthew Conway): Q. @FredDexMS Do you have a milk shake program at the new place? How difficult is it to execute a perf Mlkshk program #SommChat @KeeperColl

@FredDexMS (Juiceman): @conbeazie @KeeperColl YES in #BEERGARDEN!!! I will put all kinds of cereals and candy bars in them & spike the hell out of them! #SommChat

@tmarshalljones (Marshall Jones): Refreshing! RT @FredDexMS: @KeeperColl @StrawValleyCafe we are going very low markups 1.5 – 2.5 across board. #SommChat

@FredDexMS (Juiceman): @tmarshalljones @KeeperColl @StrawValleyCafe Dude I want to sell wine & have people coming back to drink cuz they know the deal! #SommChat

@KeeperColl (Keeper Collection): @freddexms MT Fr @noblewines:#SommChat have u seen tech effect on markup $’s via mobile winesearcher?

@FredDexMS (Juiceman): @KeeperColl Nothing is easy when you start a new business! @StrawValleyCafe #SommChat

@noblewines (Christopher Miller): @fabienlaine 400% profit in the cellar not as good as 150% profit on the table #SommChat @FredDexMS

@FredDexMS (Juiceman): @noblewines @fabienlaine BOOM, BANG, POW!!! Perfectly tweeted amigo!!! It’s liquid after all!!! #SommChat

@KeeperColl (Keeper Collection): Q. @FredDexMS Do U markup wine categories different than others to sell? EX. Such as chamapagne? Highend vs lower end wines? #SommChat

@FredDexMS (Juiceman): A. @KeeperColl All the time! The more $$$$ the less markup & vice versa. Def w/ Champ because I want to sell bubbles! #SommChat

@FredDexMS (Juiceman): A. @KeeperColl I tend to markup unknown wines very low. Well known wines a little higher #SommChat

@FredDexMS (Juiceman): A. @KeeperColl Sometimes it’s what the market will bear & not hurting any brand being to little or too high #SommChat

@KeeperColl (Keeper Collection): wish we saw this more MT @FredDexMS: All the time! more $$$$ less markup & vice versa. Def w/ Champ because want 2 sell bubbles! #SommChat

@KeeperColl (Keeper Collection): Q. @FredDexMS How often do you change the wine extensively and why? #SommChat

@FredDexMS (Juiceman): A. @KeeperColl everyday! Wine is an agricultural product. I have never run core programs! Too much good wine out there! #SommChat

@FredDexMS (Juiceman): A. @KeeperColl Also, it’s nice to be surprised w/ new wines from either old school or new kids on block I don’t know #SommChat

@FredDexMS (Juiceman): A. @KeeperColl I will also rotate wines from producers w/ multi wines keeping it fresh & fun for all! #SommChat

@conbeazie (Matthew Conway): Q @FredDexMS Has your education as a @NespressoUSA Coffee Sommelier helped you in this new venture?? @KeeperColl #SommChat

@FredDexMS (Juiceman): @conbeazie @NespressoUSA @KeeperColl I will be pairing #Coffee w/ spirits & @ChefAdamRose will cook w/ coffee when he can! #SommChat

@KeeperColl (Keeper Collection): Q. @FredDexMS Does the location in the US of the resto affect wines you put on the list? #SommChat

@FredDexMS (Juiceman): A. @KeeperColl Absolutely! Every market is different! I usually go around and check lists to take a temp of wine in each #SommChat

@FredDexMS (Juiceman): A. @KeeperColl I ask local sommeliers, retailers, distributors etc…what sells & what people like to drink 1st 4 sure! #SommChat

@FredDexMS (Juiceman): A. @KeeperColl That said, I usually end up w/ same stable of importers, winemaker friends, just in diff $ points #SommChat

@KeeperColl (Keeper Collection): Time to wrap up! Hope U enjoyed #wine talk w/ Master #Sommelier Fred Dexheimer @FredDexMS #SommChat

@KeeperColl (Keeper Collection): Great to have Master #Sommelier Fred Dexheimer @FredDexMS join us today for #SommChat. We hope everyone learned as much as we did! #WW

@noblewines (Christopher Miller): @FredDexMS If customer has to have the big Brand rather than learn from ur staff… they gotta pay-up #SommChat gotta have rules!

@FredDexMS (Juiceman): @noblewines Instead of the big brand I have something similar in style and price always! Customer wins! Always! #SommChat

@KeeperColl (Keeper Collection): Please join us in thanking Master #Sommelier Fred Dexheimer @FredDexMS for his time #SommChat #WW #Winelover

@FredDexMS (Juiceman): @KeeperColl WooHoo!!! What a whirlwind!!! #SommChat!!!

@KeeperColl (Keeper Collection): and a great ride of #wine knowledge you gave to all Thx RT @FredDexMS: @KeeperColl WooHoo!!! What a whirlwind!!! #SommChat!!!

@fabienlaine (Fabien Lainé): @FredDexMS Knows much about #westsicilywine #Marsala #perricone and #Grillo ? @KeeperColl #winelover #SommChat

@FredDexMS (Juiceman): @fabienlaine @KeeperColl Sicily is on my list! I am pouring a Nerello now!!! #SommChat

@KeeperColl (Keeper Collection): @tmarshalljones thanks #SommChat loves @FredDexMS

@KeeperColl (Keeper Collection): @fabienlaine #Champagne to start with a #SommChat toast to @FredDexMS

@FredDexMS (Juiceman): @KeeperColl @fabienlaine Pass the Cyber Flute please!!! #SommChat

@FredDexMS (Juiceman): @paoloscavino @KeeperColl Grazie!!! Tonight some Nebbiolo Langhe w/ Bolognese is in order!!! After some Bubbles of course!!! #SommChat

@FredDexMS (Juiceman): @paoloscavino @KeeperColl If ever in NC give me a shout @StrawValleyCafe #SommChat

@RSgarra : yes of course but I am simple man w/ simple needs! Besides I would have to decant for 2 days! haha! #SommChat

@CaravelleChamp (Rita Jammet): Indeed, Fred! thank you.. RT @FredDexMS: @KeeperColl WooHoo!!! What a whirlwind!!! #SommChat!!!