Keeper Collection #SommChat Guest David Allen @DavidAllenMW

1/3 Master of Wine David Allen, Wine Searcher


KeeperCollection @KeeperColl: Welcome to #SommChat everyone! Tell your friends to join us to learn about #wine from David Allen @DavidAllenMW, Master of Wine and #Wine Director for @WineSearcher!

KeeperCollection @KeeperColl: We're about ready to dive in w/questions, so shout out to @DavidAllenMW to say hello & so he knows you're here! #WineWednesday #SommChat

KeeperCollection @KeeperColl: Don't forget that EVERY tweet during this chat should include the #SommChat hashtag in order for everyone to see it!

KeeperCollection @KeeperColl: As we ask David Allen @DavidAllenMW our Qs, you can ask your Qs as well! He'll do his best to answer all Qs in the order they come #SommChat

KeeperCollection @KeeperColl: W so many participants lots of gr8 Q's R asked! Even if u dont ask 1--give a S/O 2 @keepercoll & @DavidAllenMW 2 let us know u R here! #SommChat

KeeperCollection @KeeperColl: Let's start talking #wine with #MW & #Wine Director David Allen @DavidAllenMW from @WineSearcher! #SommChat

David Allen @DavidAllenMW: @keepercoll early early in the AM here and Happy New Year and Christmas also still here can’t wait for all #SommChat Questions and what you want to know

Sandy Wasserman @SandyWasserman: Good morning @DavidAllenMW How did you get your start in the #wine biz and who are your mentors? Thanks #mw #SommChat

David Allen @DavidAllenMW: Fell into the #wine trade when I was looking 4 job during holidays- local shop was Oddbins in #UK and walked 4 good mgr Susan Hodge and got #wine bug #SommChat

David Allen @DavidAllenMW: Martin Brown of @WineSearcher founder is huge mentor ppl I also look 2 are fellow MWs @petermccombie huge respect 4 #winemakers like Michael Brajkovich @KumeuRiverWines and Egon Mueller to name a few #SommChat

David Allen @DavidAllenMW: These people aim for excellence constantly and that’s what I admire #SommChat

Kumeu River @KumeuRiverWines: Cheers @DavidAllenMW 🥂 @BrajkovichMJ #SommChat

KeeperCollection @KeeperColl: Q fr #SommChat #Somm •@DavidAllenMW Have you noticed any trends in the #wine industry in last few years? Any you foresee?

David Allen @DavidAllenMW: We look at trends of ppl seaching on @WineSearcher our users are largely quality wine consumers For ex, we recently noticed a trend of a small decline in ppl searching for #prosecco #SommChat

David Allen @DavidAllenMW: We will be interested to see if that trend carries out in the marketplace #SommChat

Sandy Wasserman @SandyWasserman: Q @DavidAllenMW Have you ever made wine? if so what & where. If not do you have any desire too? If so what & where. Thanks #Mw #wine #SommChat

David Allen @DavidAllenMW: Been involved in #winemaking process - picked grapes freq. in #england at Iron Railway-Never made #wine 4 own production. Completed winemaking courses in #UK to learn... #SommChat

David Allen @DavidAllenMW: If I made #wine on own account - it would be in #newZealand just bought prop. in Kaipara Valley abt 25K N of #kumeu N facing exposure-wife would luv us 2 plant grapes there #SommChat

KeeperCollection @KeeperColl: Q fr #SommChat #Somm Any thoughts on Climate change around world and specifically in #Newzealand @DavidAllenMW

David Allen @DavidAllenMW: Don’t have lot of experience in this area, but having moved to #NewZealand fr area where wife is from we just had largest art of rain in abt 35 yrs - noticing reg. Changes in weather but no concrete data #SommChat

Courtney Quinn @Path2Wine: Q. @DavidAllenMW What was the biggest wine surprise for you moving from England to New Zealand? #SommChat

David Allen @DavidAllenMW: Biggest surprise since was gloving was going to #winery called Kerr's Farm in #NewZealand knew #pinotage was grown there but did not realize the quality of grape very nicely surprised #SommChat

KeeperCollection @KeeperColl: @DavidAllenMW q fr #SommChat #Somm What was the first #wine you ever had and was it memorable? #SommChat

David Allen @DavidAllenMW: Imagine 1st #wine was an inexpensive #German wine in the #UK in the 70s can’t remember exact wine it did not stand out against other beverages at the time but ok #SommChat

James Tidwell @winejames: Great seminar at @mastersofwine seminar @DavidAllenMW If Prosecco searches down, what areas/grapes do you see uptick 4 searches? #SommChat

David Allen @DavidAllenMW: In honesty the slowing in searches of #prosecco is very small so not sure if blip or real in some other mkts like #Cava down in #Spain & sparkling down in #NZ and #Australia - not seen any real upticks recently #SommChat

Sandy Wasserman @SandyWasserman: Q @DavidAllenMW Any wines or regions that have excited you recently? Thanks #mw #wine #SommChat

David Allen @DavidAllenMW: #Santorini and #Assryrtiko continue to excite me bc of their acidity and minierality #wine from Yannis Agouris are very exciting as well #SommChat

James Tidwell @winejames: What can you surmise from search trends data on @WineSearcher @DavidAllenMW ? Early predictor of mkt trends? Limitations? How data used? #SommChat

David Allen @DavidAllenMW: Very big Q - still experimenting on what we can find out from data @WineSearcher bc we can see what they are looking 4, we can see as trends R developing. Coverage is largely independent ret. mkts so don’t see supermkt data 4 ex. #SommChat

David Allen @DavidAllenMW: @winejames so our data is more reliable 4 Cru Classe and new world PN than for sales of pinot Grigio and prosecco which are fast moving consumer goods #SommChat

David Allen @DavidAllenMW: @winejames data is used with promotional bodies like Wines of South Africa and Wine Australia - will be interesting where this progresses #SommChat

James Tidwell @winejames: Thx. Interesting about insight into ind retail and cat w/ more reliability of data. Thx! #SommChat

Courtney Quinn @Path2Wine: Q. @DavidAllenMW What are some of your goals this year at Wine-searcher? #SommChat

David Allen @DavidAllenMW: #SommChat Vast # of goals - exciting yr planned at @WineSearcher- launched Discover Tool end of last yr with AI team to make recs based upon style preferences & just launched beta version of Chat- Bot hope is U will use natural lang. to get site to guide U on #wine to buy

David Allen @DavidAllenMW: Other goal 4 2018 is to get more interaction with #Chinese #wine market - so you see, only small amount of goals HAHA !#SommChat

KeeperCollection @KeeperColl: Q fr #SommChat #Somm @DavidAllenMW What are some of your favorite parts about working in the #wine industry? Least fav? #SommChat

David Allen @DavidAllenMW: Fav is the ability to #travel & meet so many generous and interesting ppl of #wine world. Least fav is getting visas for staff - administrative burden to get good ppl where they can do good things #SommChat

KeeperCollection @KeeperColl: Q fr #SommChat #Somm how did U get the job @WineSearcher - what exactly to do you do and how long have you been there @DavidAllenMW

David Allen @DavidAllenMW: .@keepercoll started w/ @WineSearcher 1 yr ago 2day - got lucky 2 get job - wife is fr #NewZealand & when got there we decided to stay so called CEO Penny Richards at Master of Wine & said looking 4 job... #SommChat

David Allen @DavidAllenMW: @keepercoll Penny said I don’t often hear abt jobs but will keep U in mind - 1 wk later got call from @WineSearcher looking 4 #MW to be #wine Director - they had called Penny:) …. #SommChat

David Allen @DavidAllenMW: @keepercoll came fr being a #wine merchant in #UK @WineSearcher I run 3 teams - 1 is wine matching team who match up #wines to central alpha names,in chg of news team-daily stories, & sale of data #SommChat

Sandy Wasserman @SandyWasserman: Gotta go, have a great week. #SommChat

Courtnet Quinn @Path2Wine: Q. @DavidAllenMW Is there a tool or aspect of @WineSearcher that you think most consumers are underutilizing? #SommChat

David Allen @DavidAllenMW: Gr8 Q - most @WineSearcher users R unaware of the vast amount of pricing and quality of data we put out there and don’t use it - suggest ppl go to site map to find more options and use site to its best #SommChat

KeeperCollection @KeeperColl: Q fr #SommChat #Somm how does @WineSearcher know if the retailer really has the wine for sale that they send into you and how is that kept up to date @DavidAllenMW

David Allen @DavidAllenMW: @WineSearcher we do not know 4 sure that every1 has every #wine 4 sale but we MYSTERY SHOP & test to keep integrity as much as possible w/ the vast # of retailers on the site... #SommChat

David Allen @DavidAllenMW: @keepercoll at @WineSearcher we want 2 reflect the market as it is, 4 those that have smart IT systems that can deliver #wine fr where they have brokers they deserve the right to list and we ask they R upfront abt it … #SommChat

David Allen @DavidAllenMW: @keepercoll @WineSearcher we want 2 hear fr ppl that have less than stellar experiences to the contrary and we follow those up to make our site as good as possible #SommChat

Courtney Quinn @Path2Wine: Thank you @DavidAllenMW for sharing via #SommChat Best wishes this new year! Thanks @keepercoll for hosting.

KeeperCollection @KeeperColl: Time to wrap up! Hope you enjoyed this hour of #wine talk w/ Master of #Wine David Allen @DavidAllenMW! #SommChat

KeeperCollection @KeeperColl: It was great to have David Allen @DavidAllenMW join us today for #SommChat. We hope everyone learned as much as we did!

KeeperCollection @KeeperColl: Please join us in thanking David @DavidAllenMW from @WineSearcher for his time #SommChat

TEXSOM @texsom: Thanks @DavidAllenMW and @keepercoll ! #SommChat

TEXSOM IWA @texsomiwa: Thanks @DavidAllenMW and @keepercoll ! #SommChat

James Tidwell @winejames: Thanks @DavidAllenMW and @keepercoll ! #SommChat

David Allen @DavidAllenMW: @keepercoll thx 4 joining me on #SommChat today to talk about @WineSearcher — questions were great and we look forward to seeing you all search #wine with us