Keeper Collection #SommChat Guest Master Sommelier Drew Hendricks

1/4 Master Sommelier Drew Hendricks


Sandy Wasserman CS @SandyWasserman: @keepercoll @drewhendricksms @StephanieMiskew @yrmom_safoodie Regrets unable to attend Will be tasting #Spanish wines today Cheers #sommchat

KeeperCollection @keepercoll: @SandyWasserman you will be missed on #SommChat

KeeperCollection @keepercoll: .@StephanieMiskew great to see you on #SommChat today with @drewhendricksms of @RNDC_USA look fwd to your questions

KeeperCollection @keepercoll: Welcome 2 #SommChat every1! Tell UR friends 2 join us 2 hear abt #wine w Master Sommelier Drew Hendricks @drewhendricksms on #SommChat !

Sassodoro @Sassodoro: @keepercoll @drewhendricksms Ready for #SommChat!

KeeperCollection @keepercoll: @Sassodoro so glad U can join in on #SommChat today with Master #Sommelier @drewhendricksms lk fwd to your questions

KeeperCollection @keepercoll: We’d like 2 introduce you to Master Sommelier Drew Hendricks @drewhendricksms! #SommChat #WW

KeeperCollection @keepercoll: Abt ready 2 dive in w/ ?s, so S/O 2 Master Sommelier Drew Hendricks @drewhendricksms & say hello so he knows UR here! #SommChat

KeeperCollection @keepercoll: Don’t forget to include #SommChat on EVERY tweet in order 4 every1 2 C see it! #winewednesday

KeeperCollection @keepercoll: As we ask @drewhendricksms our Qs on, U can ask him Ur Qs to @keepercoll as well! He’ll do his best 2 answer all Qs in order #SommChat #WW

KeeperCollection @keepercoll: Even if u dont ask 1, S/O 2 Drew Hendricks @drewhendricksms & @keepercoll 2 let us know u R here! #SommChat

KeeperCollection @keepercoll: Let’s start talking with Master Sommelier Drew Hendricks @drewhendricksms about #Wine on #SommChat

Drew Hendricks @drewhendricksms: @keepercoll thanks for having me excited to get started and answer questions..#sommchat

KeeperCollection @keepercoll: @drewhendricksms What was your first job in the #wine industry? #SommChat

Drew Hendricks @drewhendricksms: @keepercoll my first job was with a distributor as a grocery merchandiser. Putting Franzia on the shelf and filling cold boxes #sommchat

KeeperCollection @keepercoll: Q fr #SommChat #Somm @drewhendricksms what advice can you give a floor #Somm on increasing sales in #restaurant ?

Drew Hendricks @drewhendricksms: @keepercoll gr8 q! Bookend your bottle sale with dessert wines and sparkling wine, key is a gr8 btg selection on these #SommChat

KeeperCollection @keepercoll: @drewhendricksms When did you start with @RNDC_USA and what is your role in #Texas ? #SommChat

Drew Hendricks @drewhendricksms: .@keepercoll @RNDC_USA Started in mid Sept 2016 and role is part of our Vanguard team, driving hospitality in the wholesale world #SommChat

KeeperCollection @keepercoll: Q fr shy #SommChat peep: @drewhendricks can U give advice on best way to approach #Somm at Restaurant if U are a beginner?

Drew Hendricks @drewhendricksms: @keepercoll Every sommelier wants to make your day amzng. You have to let them take control, give them budget and parameters…#SommChat

Drew Hendricks @drewhendricksms: @keepercoll ..put the ball in their court and watch them work, give them feedback and build rapport to have a gr* experience #SommChat

KeeperCollection @keepercoll: @drewhendricksms what are biggest changes you have seen in US #wine markets in the last 5 years? #SommChat

Drew Hendricks @drewhendricksms: @keepercoll Biggest changes seem to be reliance on local experts vs. critics at large. Ppl also want more information about #Wine #SommChat

KeeperCollection @keepercoll: Q fr #SommChat #Somm : Do U see the #Texas #wine Industry job market growing? What skills R needed to make list for hire @drewhendricksms

Drew Hendricks @drewhendricksms: @keepercoll YES! Definitely growing! Learn about the business and how to make employers $$ and you will always be employed... #SommChat

Drew Hendricks @drewhendricksms: @keepercoll ...then follow your passion. Also keep it about the guest and not about YOU and they will return #SommChat

Douglas Trapasso @demilove: @keepercoll - Do you have any advice for people wanting to organize a mini #TEXSOM in their city? Surprised Chicago hasn't tried #SommChat

Drew Hendricks @drewhendricksms: .@demilove @keepercoll have talked to many. VERY difficult, a lot of money and effort and the return is only LOVE...#TEXSOM #SommChat

Miranda Waldron @mirandawaldronc: @drewhendricksms What are some new ways you encourage consumers to try different things? #SommChat

Drew Hendricks @drewhendricksms: .@mirandawaldronc read wine publications voraciously and engage your local fine wine retailer and build rapport and relationships #SommChat

Kaki Miller @kaki_miller: Hi @drewhendricksms ! As a student on a budget, what are some good inexpensive white and red #wines you recommend? #SommChat

Drew Hendricks @drewhendricksms: @kaki_miller look to emerging regions for the best value Greece, Spain etc. as well as eastern Europe #SommChat

Stephanie Miskew CSW @StephanieMiskew: Great #wine advice from Master Somm @drewhendricksms on today's #SommChat! #WineWednesday

KeeperCollection @keepercoll: .@drewhendricksms Tell us about @texsomiwa coming up in Feb 2017. #SommChat

Drew Hendricks @drewhendricksms: @keepercoll The key to @texsomiwa success is our Judges, check out the Judges page here #SommChat

Drew Hendricks @drewhendricksms: @keepercoll @texsomiwa has had a lot of great new entries from all over the world this year Turkey, Cyprus and Macedonia #SommChat #TIWA

Drew Hendricks @drewhendricksms: @keepercoll @texsomiwa We want to encourage wineries to enter as #TIWA is quickly approaching #SommChat

KeeperCollection @keepercoll: Q fr #SommChat #Somm - can you recommend best practices 4 pursuing @MasterSommUS today @drewhendricksms

Drew Hendricks @drewhendricksms: .@keepercoll @MasterSommUS PASSION is the best practice! Then a gr8 study group who are all dedicated. DON'T just study to pass…#SommChat

jaime smith @ridesmith: #Sommchat Study to get better! To learn the craft! Then test against others and yourself! Not just to hook a pin! You the man drew

Drew Hendricks @drewhendricksms: .@keepercoll @MasterSommUS to learn about the entire world of wine and you will find success. #SommChat

KeeperCollection @keepercoll: Q fr #SomMChat #Somm @drewhendricksms How has UR personal #wine preferences changed since U started working in #wine industry? #SommChat

Drew Hendricks @drewhendricksms: @keepercoll My preferences haven't really shifted. I still like the same wines... #SommChat

Miranda Waldron @mirandawaldronc: @drewhendricksms How has social media affected the #wine industry? Do you think it has helped or hurt it? #SommChat

Drew Hendricks @drewhendricksms: @mirandawaldronc BOTH! It certainly spreads the word quickly about specific wines and regions but is also a double edged sword #SommChat

KeeperCollection @keepercoll: Q fr #SommChat #Somm @drewhendricksms advice best way2tell #wine rep tasting meetings R not valuable - don't listen 2 what we want 2 taste

jaime smith @ridesmith: But they have a horrible job to do, and they can't choose their own agenda, and they need appt to keep their jobs and, molding is good BUT?

Drew Hendricks @drewhendricksms: @ridesmith gotta choose the right people & drive the right behaviors 2 sell 2 specific accounts it cannot be about driving agendas #SommChat

Drew Hendricks @drewhendricksms: @keepercoll Another Gr8 Q! Be honest and upfront. Tell the rep what you need and that they are not adding value to your account…#SommChat

Drew Hendricks @drewhendricksms: @keepercoll This is exactly the approach of the Vanguard Team here in TX, to dig in the book and find things that work for custmrs #SommChat

jaime smith @ridesmith: #sommchat much respect @drewhendricksms , I'm just a pain!

Drew Hendricks @drewhendricksms: @ridesmith Love the feedback #Alwaysimproving #SommChat

KeeperCollection @keepercoll: Q fr #SommChat #Somm @drewhendricksms How did you study for the @MasterSommUS exam and how has it changed since you passed? #SommChat

Drew Hendricks @drewhendricksms: .@keepercoll @MasterSommUS I never stopped, working w/ amazing wines & amazing ppl helped me continuously learn #Notaflashcardguy #SommChat

Drew Hendricks @drewhendricksms: .@keepercoll @MasterSommUS The world of wine is constantly grwing. However, easier access to information has made study easier... #SommChat

KeeperCollection @keepercoll: Q fr #SommChat #Somm what R some tips U can offer 4 training #restaurant Floor staff to improve #wine Sales @drewhendricksms

Drew Hendricks @drewhendricksms: @keepercoll consistant and constant training will improve the staff. Diamonds are created through constant pressure #SommChat

Miranda Waldron @mirandawaldronc: @drewhendricksms What wine regions have seen the most growth in last few yrs & which do you think will see growth in coming yrs? #SommChat

Drew Hendricks @drewhendricksms: @mirandawaldronc growth in Spain and E. Europe most recently, more to come from Eastern Europe and Portugal on the rise as well. #SommChat

KeeperCollection @keepercoll: .@drewhendricksms Congrats on @TEXSOM success U co-founded. Will it be @FSDallas again in 2017 w/ @winejames any deets to share #SommChat

Drew Hendricks @drewhendricksms: .@keepercoll @TEXSOM wrkng towards announcing dates etc. @winejames & @FSDallas closing the loop. More to come #itwillbeamazing #SommChat

KeeperCollection @keepercoll: @drewhendricksms What are some unique #food and #wine #pairings you’ve enjoyed recently? #SommChat

Drew Hendricks @drewhendricksms: @keepercoll having a good wine that traverses many dishes is what I enjoy most of all. Gamay and Riesling will do this easily...#SommChat

KeeperCollection @keepercoll: Q fr #SommChat #Somm - can you explain what Vanguard Team in #TX is that you refer to @drewhendricksms

Drew Hendricks @drewhendricksms: @keepercoll Yes here @RNDC_USA TX we have a team of #Hospitality drvn sls ppl who call on the cognoscenti of the wine community #SommChat

KeeperCollection @keepercoll: Q fr shy #SommChat peep: what is best way to approach a #wine retailer if you are a beginner to learn abt wine @drewhendricksms

Drew Hendricks @drewhendricksms: @keepercoll admit you are a beginner, establish a relationship with 1 store who will provide service u want & is interested in u #SommChat

KeeperCollection @keepercoll: Q fr #SommChat #Somm what hrs do you expect ur reps to work in a wk & is it only making calls R do they deliver as well @drewhendricksms

Drew Hendricks @drewhendricksms: @keepercoll My expectations are high...we service accounts, doing whatever is necessary. Delivering, selling etc. #SommChat

KeeperCollection @keepercoll: Q fr #SommChat #Somm @drewhendricksms What advice do you have 4 someone wanting to start in the #wine industry in 2017? #SommChat

Drew Hendricks @drewhendricksms: @keepercoll Be ready to pay your dues. Work hard and keep your head down #SommChat

KeeperCollection @keepercoll: @drewhendricksms What R differences in working on #restaurant floor & 4 a distributor ? #SommChat

Drew Hendricks @drewhendricksms: @keepercoll The feedback loop is the big diff. On the floor of a restaurant you see your work immediately... #SommChat

Drew Hendricks @drewhendricksms: @keepercoll a distributor it takes a LONG time to see your work pay off. Patience and consistent hard work is key #SommChat

KeeperCollection @keepercoll: Q fr #SommChat #Somm @drewhendricksms how large is the book of #wine that you R responsible 4 & how many reps do you have reporting 2U

Drew Hendricks @drewhendricksms: @keepercoll We sell the entire book in is 10,000+ SKUs...Reporting structure hard to explain in 140 ch. #SommChat

KeeperCollection @keepercoll: Q fr #SommChat #Somm any ppl u can mention that have positively affected UR #wine evolution @drewhendricksms

Drew Hendricks @drewhendricksms: .@keepercoll YES! Too many to name but @Guy_Stout @ccollinsms @dbrogues @winejames @rajatparr @JuneRodil @yrmom_safoodie are a few #SommChat

KeeperCollection @keepercoll: Q fr shy #SommChat peep as a beginner how impt is #wine glass UR tasting fr and which shape would U buy first on ltd bgt @drewhendricksms

Drew Hendricks @drewhendricksms: @keepercoll relatively important. I like @Schott_Zwiesel they have some budget minded glassware that work for many applications #SommChat

Drew Hendricks @drewhendricksms: @keepercoll we have had great success with @Schott_Zwiesel @TEXSOM as well #SommChat #TEXSOM

KeeperCollection @keepercoll Q fr shy #SommChat peep: how do U taste #Champagne flute or wine glass and why @drewhendricksms

Drew Hendricks @drewhendricksms: @keepercoll I don't taste #Champagne I drink it! But either way is great! #SommChat

KeeperCollection @keepercoll: yes to @Drewhendrickms Drink not just taste #Champagne #SommChat

KeeperCollection @keepercoll: Time to wrap up! Hope U enjoyed talking abt #Wine w/ Master Sommelier Drew Hendricks @drewhendricksmson #SommChat

KeeperCollection @keepercoll: Great to have Drew Hendricks @drewhendricksms join us today for #SommChat. We hope everyone learned as much as we did! #WW

KeeperCollection @keepercoll: Please join us in thanking Master #Sommelier Drew Hendricks @drewhendricksms for his time on #SommChat

Sassodoro @Sassodoro: @keepercoll @drewhendricksms Thanks for a great #SommChat! Happy #WW all!

Stephanie Miskew CSW @StephanieMiskew: Thanks for the fabulous #SommChat, @drewhendricksms! Appreciate all your advice & insight. #WineWednesday #wine #winelover @keepercoll

Drew Hendricks @drewhendricksms: @keepercoll Thank all of you for joining. Great questions and a fun time! #SommChat