Keeper Collection #SommChat Guest  Eric Levine, founder of Cellar Tracker

2/15 Eric Levine, founder of Cellar Tracker


KeeperCollection @keepercoll: Welcome 2 #SommChat every1! Tell UR friends 2 join us 2 hear abt #wine w Eric Levine @cellartracker, founder of Cellar Tracker on #SommChat

KeeperCollection @keepercoll: We’d like 2 introduce you to Eric Levine @cellartracker, founder of Cellar Tracker #SommChat #WW

KeeperCollection @keepercoll: Abt ready 2 dive in w/ ?s, so S/O 2 Eric Levine @cellartracker, founder of Cellar Tracker & say hello so he knows UR here! #SommChat

KeeperCollection @keepercoll: Don't forget to include #SommChat on EVERY tweet in order 4 every1 2 C see it! #WineWednesday

KeeperCollection @keepercoll: As we ask Eric Levine @cellartracker our Qs on, Ucan ask him Ur Qs to @keepercoll as well! He’ll do best 2 answer all Qs iN order #SommChat

Sassodoro @Sassodoro: @keepercoll @cellartracker Ready for #SommChat!

KeeperCollection @keepercoll: .@Sassodoro gr8 to see you on #SommChat can't wait for your qs with @cellartracker

Eric LeVine @cellartracker: @Sassodoro @keepercoll #SommChat hi Sassodoro!

Peter Wasserman @peterwasserman: Hi Eric #Sommchat

Eric LeVine @cellartracker: @peterwasserman #SommChat hi Peter!

KeeperCollection @keepercoll: Hello @peterwasserman gr8 to see you on #SommChat with @cellartracker Happy #WW

KeeperCollection @keepercoll: W/so many participants gr8 Q's R asked! Even if u dont ask 1, S/O 2 @cellartracker & @keepercoll 2 let us know u R here! #SommChat

KeeperCollection @keepercoll: Let’s start talking with Eric Levine @cellartracker, founder of Cellar Tracker about #Wine on #SommChat

Eric LeVine @cellartracker: @keepercoll #SommChat Hi everyone, great to be here and looking forward to your questions!

KeeperCollection @keepercoll: @cellartracker How did you get started in the #wine industry? #SommChat

Eric LeVine @cellartracker: @keepercoll #SommChat I was an engineer at Microsoft who got excited about wine in 1999 due to a bicycling trip in Tuscany …

Eric LeVine @cellartracker: @keepercoll #SommChat As my collection grew, I decided to build technology to track it vs. a spreadsheet Then I let 2 friends use it…

Judia Black @enjoielife: The intersection of wine and technology is a smart play! #SommChat

Eric LeVine @cellartracker: @keepercoll #SommChat Then my hobby became by job when I left MSFT in 2005 to focus fulltime on CellarTracker. The rest is history!

Bonny Doon Vineyard @BonnyDoonVineyd: #winewednesday #sommchat #sonomachat

KeeperCollection @keepercoll: Q fr #SommChat #Somm - do you have restos that use @cellartracker and if so what features do they like best?

Eric LeVine @cellartracker: @keepercoll #SommChat Most is the same as a large collector, but we have special features that we can turn on:… …

Eric LeVine @cellartracker: @keepercoll #SommChat We also partner with @vinopad_app . Together I would estimate that there are a few hundred restaurants. …

Eric LeVine @cellartracker: @keepercoll #SommChat But mostly we are focused on consumers of which there are a few hundred thousand tracking 77 million bottles!

KeeperCollection @keepercoll: Q fr shy #SommChat peep: is @cellartracker easy for a beginner and is it really free?

Eric LeVine @cellartracker: @keepercoll #SommChat Free really is free, but we suggest VOLUNTARY payments to unlock some premium features:… …

Eric LeVine @cellartracker: @keepercoll #SommChat Once you get the basic hang of how to search our database, most people do find it quite easy albeit perhaps nerdy. …

Eric LeVine @cellartracker: @keepercoll #SommChat And nerdy pretty much describes me.

Peter Wasserman @peterwasserman: @cellartracker #Sommchat do you think inventing #cellartracker helped people create cellars?

Eric LeVine @cellartracker: @peterwasserman #SommChat I know that it has been an 'enabler' for many thousands of people. That said, I think there is a larger trend…

Eric LeVine @cellartracker: @peterwasserman #SommChat And that is that TECHNOLOGY can really lower the intimidation and barrier to entry. …

Eric LeVine @cellartracker: @peterwasserman #SommChat The most basic thing though is that simply paying to attention to what you cellar and taste unlocks wine a bit.

GoodForTheSport @goodforthesport: I like the look of VinoPal on the ipad, any thoughts and plans of creating your own app with that look? #sommchat

GoodForTheSport @goodforthesport: I like the look of VinoPal on the ipad, any thoughts and plans of creating your own app with that look? #sommchat

Eric LeVine @cellartracker: @goodforthesport #SommChat I do hope someday to create a UI as sexy as that. And also OFFLINE caching mode as well!

KeeperCollection @keepercoll: @cellartracker Eric to what do you attribute Cellar Tracker developing into what it is today? #SommChat

Eric LeVine @cellartracker: @keepercoll #SommChat Two words, CRITICAL MASS. The platform is designed to more useful as each new user joins and contributes…

Eric LeVine @cellartracker: @keepercoll #SommChat It is just a focusing agent for the passion for wine exhibited by so many collectors and enthusiasts…

Eric LeVine @cellartracker: @keepercoll #SommChat Circa 2003 when I started that was sort of radical, but now it seems obvious.

Peter Wasserman @peterwasserman: @keepercoll #SommChat a lot of us pros do seminars for the public on the topic of creating cellars is there a way to partner on that?

Eric LeVine @cellartracker: @peterwasserman @keepercoll #SommChat CellarTracker is just me and 2 employees, but if there is a way to collaborate we would LOVE to!

Peter Wasserman @peterwasserman: @cellartracker @keepercoll lets talk Keepercoll will give you my email.

GoodForTheSport @goodforthesport: @cellartracker @peterwasserman @keepercoll I need to find a usable skill to be the 3rd employee.

KeeperCollection @keepercoll: @Sassodoro do you keep an online inventory of #wine ? If so why and if not why not? #SommChat

Sassodoro @Sassodoro: @keepercoll I would like to, but I'm still on paper (i.e., several file folders). I have enough wine that data entry is daunting. #SommChat

Eric LeVine @cellartracker: @Sassodoro @keepercoll #SommChat The core feature is a database of 2.2 million wines so you don't have to enter all of the details…

Eric LeVine @cellartracker: @Sassodoro @keepercoll #SommChat I always say though that my biggest competion is (1) APATHY and (2) Excel. Cellar mgmt is particular.

Eric LeVine @cellartracker: @Sassodoro @keepercoll #SommChat but feel free to contact us, and we are happy to help you kick the tires and see.

Sassodoro @Sassodoro: @cellartracker @keepercoll Thanks! I'll have to look into it more closely.

Sassodoro @Sassodoro: @cellartracker @keepercoll Thanks!

Peter Wasserman @peterwasserman: @keepercoll @cellartracker #SommChat do you partner with cellaring businesses?

Eric LeVine @cellartracker: @peterwasserman @keepercoll #SommChat we have many folks (Marc Lazar, Robin Stark, Jeff Smith, David Beckwith) who use CT as a platform…

KeeperCollection @keepercoll: .@peterwasserman just converted to @cellartracker in the last year and really like the setup #SommChat

Peter Wasserman @peterwasserman: @keepercoll @cellartracker my favorite too

KeeperCollection @keepercoll: Q fr #SommChat #Somm : @cellartracker how does the #wine valuation feature work?

Eric LeVine @cellartracker: @keepercoll #SommChat Please see:…

In short, aggregated AUCTION/WMJ data along with COMMUNITY data.

Judia Black @enjoielife: @SommChat @cellartracker @Sassodoro Checking into #SommChat! Good Afternoon!

vinetimestoo @vinetimestoo: #sommchat @cellartracker Any tips for those of us new to your site?

Eric LeVine @cellartracker: @vinetimestoo #SommChat I really recommend starting here:… and watching the video.

KeeperCollection @keepercoll: Hey @enjoielife gr8 to see you back on #SommChat do you have an inventory system for your #wine ?

Judia Black @enjoielife: @keepercoll Unfortunately, I don't have a great inventory system for my wine. Kinda like the shoemaker whose children need shoes. #Sommchat

Judia Black @enjoielife: @keepercoll I used to have spreadsheets before children. Then got too busy to make them a priority. #SommChat.

KeeperCollection @keepercoll @enjoielife hope you can get some time to do this as it has really helped us #SomMChat

Eric LeVine @cellartracker: @enjoielife @keepercoll #SommChat happy to help with that!

Eric LeVine @cellartracker: @enjoielife @keepercoll #SommChat spreadsheets are more work, as you have to enter all the data. And it is trapped on your computer.

Judia Black @enjoielife: @cellartracker @keepercoll Ah. Cellartracker simplifies wine inventory management. I'm looking for all the time savers I can find

KeeperCollection @keepercoll: @enjoielife we look for time savers as well and even the wine input quick recognition is a real time saver #SommChat

KeeperCollection @keepercoll: welcome back to #SommChat @vinetimestoo and great question for @cellartracker

KeeperCollection @keepercoll: Q fr #SommChat #Somm @cellartracker can ppl use their #wine subscriptions within their acct and how does that work? #SommChat

Eric LeVine @cellartracker: @keepercoll #SommChat we partner with more than 20 (Galloni, Meadows, Jancis, John Gilman)… ...

Eric LeVine @cellartracker: @keepercoll #SommChat we integrate the data, and the publication controls who can see it. Some are free or opt-in. Others require subs.

KeeperCollection @keepercoll: @cellartracker What has been some of the greatest challenges since you started Cellar Tracker? #SommChat

Eric LeVine @cellartracker: @keepercoll #SommChat Staying focused and peeping up! I made the decision early on grow organically and not take on investors...

Eric LeVine @cellartracker: @keepercoll #SommChat so that forces me to be methodical. As the platform has grown, I have focused on substance over flash...

Eric LeVine @cellartracker: @keepercoll #SommChat the toughest was the site redesign that we did from 2009-12. And now an ever increasing shift to MOBILE usage.

Eric LeVine @cellartracker: @keepercoll #SommChat Bonus answer. Also having to fight off "scrapers" such as with Snoothgate.

harles Comm PR @CharlesComm: Q @cellartracker How do you believe #technology has changed the way consumers interact with #wine? #SommChat @keepercoll

Eric LeVine @cellartracker: @CharlesComm @keepercoll #SommChat (1) greater ability to connect with like-minded consumers, (2) augmented reality to get at data easily.

KeeperCollection @keepercoll: Q fr shy #SommChat peep: How many subscribers do U have & how often do you have times where ppl can't access their data @cellartracker

Eric LeVine @cellartracker: @keepercoll #SommChat 500k registered users - 200k estimated who actively track monthly - and a subset of those paying...

Eric LeVine @cellartracker: @keepercoll #SommChat people should always be able to access their data, but if they change their emails they need help from us sometimes.

KeeperCollection @keepercoll: @cellartracker How has the market for #wine changed since you started Cellar Tracker? #SommChat

Eric LeVine @cellartracker: @keepercoll #SommChat It seems like more people are interested in more wines from more places in the world. All good things! ...

Eric LeVine @cellartracker: @keepercoll #SommChat The best aspect of wine is the endless diversity (long tail), but that also is very intimidating. Tech can help...

Eric LeVine @cellartracker: @keepercoll #SommChat CT is just one. Obviously @vivino @delectable and so many more. All boats rise together!

KeeperCollection @keepercoll: Q fr #SommChat #Somm @cellartracker Abt how many #wines R listed currently on cellar tracker & how many on avg R added each month? #SommChat

Eric LeVine @cellartracker: @keepercoll #SommChat 2,332,536 wines currently with thousands of new ones each week. All crowd-sourced and then curated by us.

Eric LeVine @cellartracker: @keepercoll #SommChat we are constantly monitoring for duplicates and merging/correcting wine definitions very actively....

Eric LeVine @cellartracker: @keepercoll #SommChat I have one person who does nothing but tend to the central wine DB. He is nerdy like me but focused on wine data. 😃

KeeperCollection@keepercoll: Q fr shy #SommChat peep: can ppl buy wine through your site/app or just inventory @cellartracker ? do you C that happening in future?

Eric LeVine @cellartracker: @keepercoll #SommChat We link to @WineSearcher -…

Izzy Dawood @IzzyDawood: @cellartracker @keepercoll @WineSearcher thanks for the link

KeeperCollection@keepercoll: Q fr #SommChat #Somm: @cellartracker what #wine regions are UR fav to drink right now & do U use UR app when eating out? Do u like pairing?

Eric LeVine @cellartracker: @keepercoll #SommChat I built CT for myself, and I use it ALL the time. I love our mobile partnership with Vivino and track my labels...

Eric LeVine @cellartracker: @keepercoll #SommChat I like pairing but also think the best wine to drink is the one you want to drink but...

Eric LeVine @cellartracker: @keepercoll #SommChat I have been known to pick my food to match my wine...

Eric LeVine @cellartracker: @keepercoll #SommChat Love Chateauneuf-du-Pape, Cote-Rotie, Hermitage, Mt. Etna and so

Eric LeVine @cellartracker: @keepercoll #SommChat just moved back to Seattle after 2.5 years in Switzerland. Absolutely love Swiss wines although very few are exported!

Eric LeVine @cellartracker: @keepercoll #SommChat Especially from Graubunden, Schaffhausen, @valaiswallis and Ticino.

About Damn Wine @aboutdamnwine: @cellartracker @keepercoll #SommChat does your site have entry for price paid vs today's value?

Eric LeVine @cellartracker: @aboutdamnwine @keepercoll #SommChat Yes we track price/value separately. Value will fluctuate for premium users. Price is fixed…

Eric LeVine @cellartracker: @aboutdamnwine @keepercoll #SommChat please also see

vinetimestoo @vinetimestoo: #sommchat @cellartracker Curious what $$ category is browed the most? and how about vintage category?

KeeperCollection @keepercoll: @aboutdamnwine welcome back to #Sommchat good question for @cellartracker

Charles Comm PR @CharlesComm: Q @cellartracker So you became interested in #wine after a trip to #Tuscany. What is your favorite wine destination? #SommChat @keepercoll

Eric LeVine @cellartracker: @CharlesComm @keepercoll #SommChat I have not done enough wine travel (kids/life get in the way) but Chateauneuf-du-Pape so far.

KeeperCollection @keepercoll: Q fr #SommChat #Somm @cellartracker About how many #wine reviews are on cellar tracker & is there way to see who is more active in a region?

Eric LeVine @cellartracker: @keepercoll #SommChat 5,920,257 reviews currently. Yes, you can drill down by user, region etc. Tag users as favorites etc...

Eric LeVine @cellartracker: @keepercoll #SommChat the data is meant to be very transparent so you can determine for yourself whether a reviewer is interesting.

Eric LeVine @cellartracker: @keepercoll #SommChat such as your own restaurant style wine list. (4) Mobile access/apps. (5) barcode all your bottles! (my fave)

KeeperCollection @keepercoll: @cellartracker What R the features that #wine lovers seem to like the most about your program? #SommChat

Eric LeVine @cellartracker: @keepercoll #SommChat (1) huge, well maintained wine database, (2) lots of flexibility to track what you want, (3) reporting...

Eric LeVine @cellartracker: @keepercoll #SommChat the software is designed to let you go as deep as you want...

Eric LeVine @cellartracker: @keepercoll #SommChat I just used my barcodes to reconcile 2,000 bottles in my cellar in about 3 hours.

Eric LeVine @cellartracker: @keepercoll #SommChat with a cheap Dymo printer you can do this:…

About Damn Wine @aboutdamnwine: @cellartracker @keepercoll what % don't show up accurately via barcode scan? #SommChat

Eric LeVine @cellartracker: @aboutdamnwine @keepercoll #SommChat you mean UPC. I love that feature, but there are challenges. Please see:…

Eric LeVine @cellartracker: @aboutdamnwine @keepercoll #SommChat we recommend to try the UPC but you may then need to type a search if you don't get a result.

KeeperCollection @keepercoll: Q fr #SommChat peep: are there specific parts of the site that can help me learn more abt wine and where would I focus @cellartracker

Eric LeVine @cellartracker: @keepercoll #SommChat best way to learn is taste, taste, taste. The software helps by letting you pay attention in a structured way…

Eric LeVine @cellartracker: @keepercoll #SommChat and then tag favorite reviewers, read, write notes (I know that is scary for some) and stay curious!

KeeperCollection @keepercoll: Q fr #SommChat #Somm @cellartracker how much is the requested annual voluntary cost to get full services?

Eric LeVine @cellartracker: @keepercoll #SommChat please see… Flexible model where we suggest and consumers decide what they want to pay…

GoodForTheSport @goodforthesport: when we input our wine do you want us to put in reatil price or price we paid? #sommchat

Eric LeVine @cellartracker: @goodforthesport #SommChat your choice but we recommend what you actually paid. The valuation is how you track retail/auction.

KeeperCollection @keepercoll: Time to wrap up! Hope U enjoyed talking abt #Wine Inventory & Mgt w/ Eric Levine @cellartracker, founder of Cellar Tracker on #SommChat

KeeperCollection @keepercoll: Great to have Eric Levine @cellartracker join us today for #SommChat. We hope everyone learned as much as we did! #WW

KeeperCollection @keepercoll: Please join us in thanking Eric Levine @cellartracker for his time on #SommChat

Eric LeVine @cellartracker: @keepercoll #SommChat Thanks so much, what a fun way to spend an hour!

Sassodoro @Sassodoro: @keepercoll @cellartracker Thanks for a great #SommChat! I will definitely be checking out CT! Time to get off paper & into 21st Century!

KeeperCollection @keepercoll: @Sassodoro good luck @cellartracker has been good for us! #SommChat