@lorenjroot

Katarina Andersson @ricasoli99: @SommChat will try and be there @lorenjroot @KeeperColl @TheWineHub @VinoPeteblog @VinoVisit #SommChat

Loren J. Root @lorenjroot: @canterburywine Thanks so much! Hope to see you on #SommChat!

KeeperCollection @KeeperColl: #Photographer @lorenjroot took over @KeeperColl #Instagram all week & will b on #SommChat talking #wine #travel #Photography today 12N ET!

KeeperCollection @KeeperColl: Welcome to #SommChat everyone! Bring your friends & let’s talk wine & photography with Wine & Travel Photographer @lorenjroot

KeeperCollection @KeeperColl: ”Wine is drinkable sunlight. It's the most glorious summer's day imaginable, captured in a bottle." -Walter Moers #SommChat #WrdsAbtWine

Kay Marley-Dilworth @ATXFoodnews: Love this quote! I feel that way about a beautiful chardonnay -- sunlight in a glass. #WineWednesday #SommChat

KeeperCollection @KeeperColl: @ATXFoodnews yeah! one of our favorites too! #SommChat

KeeperCollection @KeeperColl: We’ll start asking questions shortly, so shout out to @lorenjroot so he knows you're here! #SommChat

KeeperCollection @KeeperColl: Hi everyone! Excited to be here and chat wine and photography with you guys! #SommChat

Sandy Wasserman CS @SandyWasserman: Good morning @lorenjroot #SommChat

Loren J. Root @lorenjroot: Hi there @SandyWasserman! #SommChat

KeeperCollection @KeeperColl: We are so excited to have @lorenjroot as our first photographer guest to be featured on #SommChat

KeeperCollection @KeeperColl: Don’t forget EVERY tweet should include #SommChat hashtag in order for everyone (including @lorenjroot!) to see it #WineWednesday

KeeperCollection @KeeperColl: As we ask @lorenjroot our Qs, you can ask him your Qs as well! He’ll do his best to answer all Qs in the order received #SommChat

KeeperCollection @KeeperColl

We've also done something fun this wk with our first ever #SommChat Instagram Takeover featuring @lorenjroot. Don't forget to check it out!

KeeperCollection @KeeperColl: Let’s start talking #Wine & #Photography with Wine & Travel Photographer @lorenjroot! #SommChat

Kay Marley-Dilworth @ATXFoodnews: @SommChat @lorenjroot @KeeperColl Yay, #SommChat! Loren, what is your fav inexpensive wine/bubbly after a hot summer day shooting photos?

Loren J. Root @lorenjroot: @ATXFoodnews Really love #Cava and #Prosecco, if specific Adami Garbèl is a great one. #SommChat

Kay Marley-Dilworth @ATXFoodnews: @lorenjroot Thanks! #SommChat

Michael Housewright @housewrighter: @KeeperColl #SommChat when did you take the first photo that resonated with you, to the point you thought you would like to keep at it?

Loren J. Root @lorenjroot: @housewrighter good Q! In 1999 I visited Europe for the first time - mostly wine country - and carried a pocket film camera... #SommChat

Loren J. Root @lorenjroot: @housewrighter ... once saw the pictures, the vineyard-related pics resonated with me. #SommChat

Michael Housewright @housewrighter: @lorenjroot clearly it still does! gorgeous work #SommChat

ormiga @ormiga: am here #SommChat @lorenjroot @KeeperColl @ClubCuvee @eVino_si @lorenjroot @KeeperColl @ClubCuvee @eVino_si @winechix pour my CHUG

Loren J. Root @lorenjroot: Hey there @ormiga! #SommChat

Sandy Wasserman CS @SandyWasserman: Q @lorenjroot Any tips for us that take pictures of food, wine, etc on our phone? Side shot, top shots, angles or anything else? #SommChat

Loren J. Root @lorenjroot: @SandyWasserman if the light's not great, MOVE (closer to a window, etc). Light is everything, especially with #iPhone. #SommChat

Loren J. Root @lorenjroot: @SandyWasserman ... Top down is great, but always good to try all angles. The best angle is usually obvious to your eye. #SommChat

Loren J. Root @lorenjroot: @SandyWasserman if the light's not great, MOVE (closer to a window, etc). Light is everything, especially with #iPhone. #SommChat

ormiga @ormiga: hi @KeeperColl which #wine easy for #photos normal shots @lorenjroot w/o fanxy lens digital enhancing? sunlight? chug in tummy? #SommChat

Loren J. Root @lorenjroot: @ormiga yes, natural light is great for wine photography and often doesn't require any digital enhancing. #SommChat

ormiga @ormiga: will work for #champagne MY #copyright pay me @lorenjroot in bubbles #SommChat

ormiga @ormiga: ya natural light #wine #photos magic @lorenjroot #SommChat pics w some #food in bg fg or lone

KeeperCollection @KeeperColl: Q. @lorenjroot Wine photography isn’t your first career in the wine world. In what other areas of the wine biz have you worked? #SommChat

Loren J. Root @lorenjroot: A @KeeperColl ...Since 2010 I’ve been focused on fine wine collector services & cellar management in addition to my #photography #SommChat

Loren J. Root @lorenjroot: A @KeeperColl Y its been a #wine journey! Retail. Harvest Intern to Asst Winemaker. Wine Technology. Opened Restaurant/Wine Bar... #SommChat

KeeperCollection @KeeperColl: Q. @lorenjroot How do you think your career as a wine professional has influenced your success as a wine photographer? #SommChat

Loren J. Root @lorenjroot: A. @KeeperColl I think just awareness. I know the in’s & out’s of the biz, especially just how difficult #winemaking is. I have... #SommChat

Loren J. Root @lorenjroot: A. @KeeperColl ...an intimate understanding/respect for blue collar side of it all & want to pull back the curtain on that beauty. #SommChat

Michael Housewright @housewrighter: @lorenjroot #SommChat how much would you say it takes to "make" a great image? from scouting, to setup, capture, edit, share?

Loren J. Root @lorenjroot: @housewrighter FAR more than most would ever imagine, though sometimes right place/right time (luck). The best pictures come... #SommChat

Loren J. Root @lorenjroot: @housewrighter ... from knowing a place intimately: the light, the landscape, the people. Preparation is key. #SommChat

Michael Housewright @housewrighter: @lorenjroot #SommChat can you share a couple of your favorites here?

Loren J. Root @lorenjroot: @housewrighter sure! Here is my favorite portrait of a harvest worker: bit.ly/217SDnL #SommChat

Michael Housewright @housewrighter: @lorenjroot #SommChat yeah, this is just extraordinary

Loren J. Root @lorenjroot: @housewrighter here is another of a Sonoma hillside vineyard during sunset as the fog rolls in: bit.ly/217Tvst #SommChat

Michael Housewright @housewrighter: @lorenjroot #SommChat this looks like velvet grass...love it!

KeeperCollection @KeeperColl: Q. @lorenjroot Before we go too far, very important info for this wine lover audience... Do you have a favorite #wine to drink? #SommChat

Loren J. Root @lorenjroot: A. @KeeperColl Too many! I lean toward earth & subtle nuance, which typically means old world. I especially love #Burgundy. #SommChat

Loren J. Root @lorenjroot: A. @KeeperColl If forced to choose just one, grower #Champagne wins. I also love Grüner for its versatility & affordability. #SommChat

ormiga @ormiga: nice harvest intern @lorenjroot how managed? #sneakmein! @KeeperColl #SommChat

Loren J. Root @lorenjroot: @ormiga wineries always seeking interns during harvest. Must display passion and willingness for LONG hours/HARD work #SommChat

ormiga @ormiga: didnt know until reached #france already in my 30s then ;) will work for #wine #food sleep pass the word @lorenjroot #SommChat

KeeperCollection @KeeperColl: Q. @lorenjroot Is there a camera you recommend for the everyday food, wine & travel lover? #SommChat

Loren J. Root @lorenjroot: A. @KeeperColl Today's smartphones are capable of producing amazing pics, you just have to be willing to move your feet to zoom :) #SommChat

Loren J. Root @lorenjroot: A. @KeeperColl If willing to go bigger, anything over $500 will be great - @SonyAlpha leads the way in sensor tech & features #SommChat

Sandy Wasserman CS @SandyWasserman: Q @lorenjroot What wineries did you work at prior to photography & where would we have seen your work? Magazines, websites, labels #SommChat

Loren J. Root @lorenjroot: @SandyWasserman worked at Tom Eddy Wine - his label plus consulting all over world. He makes an outstanding #Napa Cab... #SommChat

Loren J. Root @lorenjroot: @SandyWasserman… some work published in mags, incl: Wine Enthusiast, Austin Monthly, Sommelier. Websites, incl @KeeperColl :) #SommChat

Stephanie Miskew CSW @StephanieMiskew: @lorenjroot Do you have a favorite photo editing app or program? #wine #SommChat @KeeperColl

Loren J. Root @lorenjroot: @StephanieMiskew def: for apps, Snapseed for editing & PhotoPills for planning. Photoshop for DSLR editing. Lightroom file mgt. #SommChat

KeeperCollection @KeeperColl: Hi @StephanieMiskew, welcome to #SommChat!

KeeperCollection @KeeperColl: Q. @lorenjroot Are there different specialties of Wine Photography? Do you focus on a particular 1 or do you have a favorite? #SommChat

Loren J. Root @lorenjroot: A. @KeeperColl Absolutely. Wine photography can encompass many things - travel, landscape, product, portrait, food, events, etc... #SommChat

Loren J. Root @lorenjroot: A. @KeeperColl I explore & enjoy them all, but my passion is shooting in the wineries & vineyards, especially during harvest... #SommChat

Loren J. Root @lorenjroot: A. @KeeperColl ...The men & women who make #winemaking possible - their dedication to their work is so humbling. #SommChat

Loren J. Root @lorenjroot: Would love all to know @housewrighter is also wine photog - does amazing work & travels globe 4 images. bit.ly/217WCAG #SommChat

Michael Housewright @housewrighter: @lorenjroot well thank you sir. Honestly, this work is best when working out on a job with you. Looking fwd to some big projects #SommChat

KeeperCollection @KeeperColl: @housewrighter @lorenjroot And we look forward to seeing what you guys produce! #dreamteam #SommChat

Michael Housewright @housewrighter: @KeeperColl @lorenjroot thx Keeper Team! no one supports this industry like you guys #SommChat

ormiga @ormiga: cool @lorenjroot @housewrighter will browse #SommChat

KeeperCollection @KeeperColl: Q. @lorenjroot Are there weather conditions or particular times of the day that you prefer when shooting the wine country? #SommChat

Loren J. Root @lorenjroot: A. @KeeperColl Certainly the hours surrounding sunrise/set provide best light. My favorite is pre-sunrise... #SommChat

Loren J. Root @lorenjroot: A. @KeeperColl ...Farmers are already working, but otherwise it's dead quiet: just you & nature. #SommChat

Loren J. Root @lorenjroot: A. @KeeperColl Stormy weather also makes for more interesting/challenging pictures, especially post-rain. Droplets make colors pop #SommChat

KeeperCollection @KeeperColl: Q. @lorenjroot Are there any wine regions you haven’t had the opportunity to photograph that you’d like to capture next? #SommChat

Loren J. Root @lorenjroot: A. @KeeperColl Too many! Austria & Germany - Steep, terraced hillsides are so dramatic & photogenic. Plus love the wines! #SommChat

Loren J. Root @lorenjroot: A. @KeeperColl Then how abt Piemonte, N Rhone, S Africa, New Zealand, Chile, Argentina... shall I go on? :) #SommChat

KeeperCollection @KeeperColl: Q. @lorenjroot Do you have a favorite food and wine pairing? #SommChat

Loren J. Root @lorenjroot: A. @KeeperColl Wow, so many! Champagne and popcorn immediately comes to mind :). Gruner and sushi. Nebbiolo and wild game. #SommChat

KeeperCollection @KeeperColl: Q. @lorenjroot What are some of the biggest visual differences between the wine regions you’ve photographed? #SommChat

Loren J. Root @lorenjroot: A. @KeeperColl Certainly soil types and the way the vines are trained are immediately noticeable when I enter different regions. #SommChat

Stephanie Miskew CSW @StephanieMiskew: @KeeperColl Glad to be back! #Cheers #SommChat

KeeperCollection @KeeperColl: Alright! There's time for just another question or 2 as we wrap up for today! #SommChat

KeeperCollection @KeeperColl: We hope you enjoyed it and learned a lot talking #Wine & #Photography with @lorenjroot on #SommChat

KeeperCollection @KeeperColl: It was great to have @lorenjroot join us today for #SommChat as well as on Instagram this week.

TogTweeter @TogTweeter: RT: We hope you enjoyed it and learned a lot talking #Wine & #Photography with @lorenjroot on #SommChat via @KeeperColl

KeeperCollection @KeeperColl: Don’t forget to head to @KeeperColl Instagram for the final day of Wine Photog #SommChat Takeover w/ @lorenjroot! instagram.com/KeeperColl/

Stephanie Miskew CSW @StephanieMiskew: @lorenjroot One more question please - what is your favorite way to store photos? Have thousands of them & not sure which method is best?!?!

Loren J. Root @lorenjroot: @StephanieMiskew phew, tough q most photogs deal w/. Best scenario? 2 copies external hd: 1 home, 1 offsite, PLUS cloud storage #SommChat

Stephanie Miskew CSW @StephanieMiskew: @lorenjroot Thanks for a fabulous & informative #SommChat! #WineWednesday @KeeperColl

Loren J. Root @lorenjroot: @StephanieMiskew Thanks so much for your participation and great questions! Love your site! #SommChat

KeeperCollection @KeeperColl: Please join us in thanking @lorenjroot for his time on #SommChat and for being our first Photographer guest in #SommChat history!

Loren J. Root @lorenjroot: Thanks everyone, this was so much fun! Appreciate all your questions! Big thanks to @KeeperColl! Happy #winewednesday #SommChat

KeeperCollection @KeeperColl: Happy #WineWednesday! #SommChat

KeeperCollection @KeeperColl: “Harvest Action” | Sonoma, CA | @lorenjroot #SommChat Wine Photography Takeover Harvesting… instagram.com/p/BGZsHWLhKkS/

KeeperCollection @KeeperColl: “Harvest Portrait 2” | Sonoma, CA | @lorenjroot #SommChat Wine Photography Takeover This is one… instagram.com/p/BGZ4gEshKj1/