@fapercival

KeeperCollection @KeeperColl: Welcome to #SommChat everyone! Tell your friends to join us to learn from Francis Percival @FAPercival about #cheese and his new book!

KeeperCollection @KeeperColl: We're about ready to dive in w/questions, so shout out to Francis Percival to say hello & so he knows you're here! #WineWednesday #SommChat

KeeperCollection @KeeperColl: Don't forget that EVERY tweet during this chat should include the #SommChat hashtag in order for everyone to see it!

KeeperCollection @KeeperColl: As we ask @FAPercival our Qs, U can ask Francis Percival your Qs as well! He'll do his best 2 answer all Qs in the order they come #SommChat

KeeperCollection @KeeperColl: Let's start talking #cheese with @FAPercival #WineWednesday #SommChat

Francis Percival @fapercival: Hello everyone! Excited to be here for this #SommChat about #cheese! Thanks so much for hosting me @KeeperColl

KeeperCollection @KeeperColl: .@FAPercival tell us about your book Reinventing the Wheel published by @ucpress ? How long did it take to write? #SommChat

Francis Percival @fapercival: It was a 3 year process researching (and arguing) with my wife and coauthor @BronwenPercival #SommChat Lots of interesting travel...

Francis Percival @fapercival: ... and we learned far more than we thought! @BronwenPercival is cheese buyer for @NealsYardDairy here in London #Sommchat

KeeperCollection @KeeperColl: Q fr #SommChat #Somm @FAPercival can you tell us about the meaning of “real #cheese”?

Francis Percival @fapercival: For us "Real Cheese" is cheese that allows you to taste the farming decisions that have gone into it #Sommchat It is just like wine

KeeperCollection @KeeperColl: .@AntonellisCHZ did you see that @FAPercival is on #SommChat today talking #Cheese ?

KeeperCollection @KeeperColl: Q fr #SommChat Peep @FAPercival how do pasteurized cheeses compare to raw cheeses ie taste texture safety - why the fuss in the #US?

Francis Percival @fapercival: IF they are sensitively made, raw milk cheeses are capable of more depth of flavour, and they allow you to taste the full impact... #SommChat

Francis Percival @fapercival: ... of the farming decisions. These obscured in pasteurised #cheese #SommChat With a good quality system it is possible to make any cheese..

Francis Percival @fapercival: ..safely. #Sommchat. Need a HACCP based system for evaluating risks, but absolutely possible. A legal requirement in the EU.

Francis Percival @fapercival: #SommChat we have a lot more information about this in our book! A whole chapter on ideas of risk perception. goo.gl/nUYaam

KeeperCollection @KeeperColl: Q fr #SommChat #Somm do U C #cheese Carts inc or dec at restos & how many cheeses do U rec. for a resto list? app or des

Francis Percival @fapercival: That's a smart question! #Sommchat A smaller selection is better. I think if you can't find a cheese you like among c24 cheeses, you...

Francis Percival @fapercival: ... won't find one you like among 800. #Sommchat Smaller is easier to maintain and turn over for optimum condition. Some cheeses are...

Francis Percival @fapercival: ...great for app (lactic goat's, high acid British territorials) others (blue esp) work best for dessert. #Sommchat

KeeperCollection @KeeperColl: Q 2 fr #SommChat #Somm what #wines do u recommend with cheeses as apps vs cheeses as dessert course @FAPercival ?

Francis Percival @fapercival: I love love #Champagne with #cheese as app! #Sommchat Or Loire Chenin. Or possibly biologically-aged sherry. For dessert there are the...

Francis Percival @fapercival: ... obvious sweet options #Sommchat but I love #oloroso and #palocortado. There is just something about oxidative fortified wine for cheese

KeeperCollection @KeeperColl: Q fr #SommChat #Somm do you C ppl doing #Cocktails with #Cheese and if so what are some fun pairings @FAPercival ?

Francis Percival @fapercival: Definitely! #Sommchat @mrlyan even makes cocktails w/ #cheese In particular, I love smoked distillates (Islay whisky, Mezcal) w/ blue cheese

Francis Percival @fapercival: ...the balance of something like a classic Manhattan also works brilliantly w/ blue cheese #Sommchat

KeeperCollection @KeeperColl: Q fr #SommChat peep - how do I know if #cheese at the shop is past its prime or good to buy - sorry 4 the elementary question @FAPercival

Francis Percival @fapercival: Don't be sorry! #Sommchat It is a great question. To which I would say TASTE. #Cheese is better than wine in that don't need technology...

Francis Percival @fapercival: ... to give tiny tastes to each customer. #Sommchat. Does it taste tired? Is everything dry and sad looking. Don't need specialist knowledge

Charles Comm PR @CharlesComm: Q @FAPercival What is your top #wine and #cheese pairing currently? #SommChat @KeeperColl @NealsYardDairy

Francis Percival @fapercival: Difficult! Top of the top, all time, in heaven I would say @valdespinojerez VORS with young @mrskirkhamslanc Lancashire cheese. #Sommchat

KeeperCollection @KeeperColl: Q fr #SOmmChat peep @FAPercival How did you first become interested in learning about #cheese and how old were you?

Francis Percival @fapercival: I always loved to eat, but I married into cheese! I met @BronwenPercival when I was 27 and she introduced me to the dairy world #SommChat

KeeperCollection @KeeperColl: Q fr #SommChat #Somm there R So many diff types of Blue #cheese when you say that do you have a specific type @FAPercival ?

Francis Percival @fapercival: Good point. I am British so sometimes I forget that there are other blue cheeses #Sommchat All British territorial cheeses have blue...

Francis Percival @fapercival: ...incarnations, but I always think of #Stilton style #cheese. Try @colstonbassett or @SticheltonDairy #Sommchat

Charles Comm PR @CharlesComm: Q @FAPercival What do you hope readers take away from #ReinventingTheWheel? #SommChat @KeeperColl

Francis Percival @fapercival: We want to put the #farming back into #cheese #Sommchat Just like winemakers want to talk about work in the vineyard...

Francis Percival @fapercival: ... to be honest, we want to make the way we talk about #cheese more like #wine. #Sommchat Sommeliers are best people in for cheese service

KeeperCollection @KeeperColl: .@FAPercival Ur seminar w/ @mmonosoff @TEXSOM was brilliant on #beer & #Cheese anything U learned in doing the prep 4 the program? #SommChat

Francis Percival @fapercival: Firstly @mmonosoff is awesome! #Sommchat Then more on role of #terpenes in beer. Much studied in #cheese, so fascinating comparison

KeeperCollection @KeeperColl: Q fr #SommChat peep: @FAPercival what were the advs and disadvs of writing the book with multiple #authors?

Francis Percival @fapercival: Advs: Exact 50/50 split of work. @BronwenPercival is brilliant at explaining science clearly for non experts #Sommchat. ...

Francis Percival @fapercival: ... disadvs: perilously close to divorce when my writing was not up to scratch! #Sommchat We turned domestic arguments into the book!

KeeperCollection @KeeperColl: Q fr aspiring #Author @FAPercival was writing & editing process of the book what you expected it to be? what would u do diff? #SommChat

Francis Percival @fapercival: It is the hardest thing we have ever done. #Sommchat Being an #author is hard. If we did it again, we would do more of the research before..

Francis Percival @fapercival: ... we started pitching and writing the book. It evolved over 3 years into the book it is now. #Sommchat

Diana Snowden @D_Snowden: @KeeperColl @FAPercival you & @BronwenPercival R at ease in micro/academic & dairy farm worlds-- whats new in those 2 places since the book?

Francis Percival @fapercival: Pushing the research further.#Sommchat #INRA in France and people like @LupoLabs + @racheljdutton are pushing further researching...

Francis Percival @fapercival: ... #microbialecosystems and the role #farming has in managing and selecting them. Amazing work #Sommchat

KeeperCollection @KeeperColl: Diana - Great to see you chime in on #SommChat today - we are soooo excited about this #Cheese book by @FAPercival & @BronwenPercival

Diana Snowden @D_Snowden: It's a great read! #SommChat

Francis Percival @fapercival: Have to say that @d_snowden + @JeremySeysses were direct inspirations for our book. #Sommchat Our model for cheese is #burgundy

KeeperCollection @KeeperColl: gr8 ppl 4 inspiration @JeremySeysses & @d_snowden on #wine and #food we also love our #Burgundy @FAPercival #SommChat

Jeremy Seysses @JeremySeysses: Big believer that small scale agriculture can only survive through highly individual high quality production. Wine is useful model.

KeeperCollection @KeeperColl: well said @JeremySeysses so agree gr8 to have ppl like @FAPercival & @BronwenPercival for #Cheese #SommChat

Charles Comm PR @CharlesComm: Q @FAPercival Have you found that others in the #cheese industry also foster your concept of #RealCheese ? #SommChat @KeeperColl

Francis Percival @fapercival: There is a big discussion just starting. #Sommchat The avant garde are there @SlowFoodHQ call it #NaturalCheese" but for small scale...

Francis Percival @fapercival: ... producers it is the only route to commercial sustainability. #Sommchat Then there are the scientists working on #sustainability

KeeperCollection @KeeperColl: 2nd Q fr Aspiring #Author @FAPercival How did you decide to use @ucpress? #SommChat

Francis Percival @fapercival: @ucpress (esp @educatedpalates ) were excited about #ReinventingtheWheel #Sommchat Publisher enthusiasm so important. And they liked geeky..

Francis Percival @fapercival: ... in the UK we are being published by @sigmascience Again, passionate about the topic. Exciting to collaborate. #Sommchat.

KeeperCollection @KeeperColl: Q fr #SommChat peep: @FAPercival U write 4 @worldoffinewine

How is that writing different from the writing you did 4 this book?

Francis Percival @fapercival: It is very similar! #Sommchat @worldoffinewine articles are longform and like to engage with ideas. Many of the ideas in the book started...

Francis Percival @fapercival: ... as ideas in @worldoffinewine #Sommchat We owe so much to the team @worldoffinewine

Charles Comm PR @CharlesComm: Q @FAPercival We LOVE @NealsYardDairy - do you have a favorite cheese in that portfolio? #SommChat @KeeperColl

Francis Percival @fapercival: I love cheeses that really express the #milk #cheeses like @mrskirkhamslanc @ApplebysCheese @HafodCheese @Sleightfarm All amazing #Sommchat

KeeperCollection @KeeperColl: Q fr #SommChat #Somm @FAPercival where can we buy Reinventing the Wheel and when? will you be doing #book tour? where can we know where?

Francis Percival @fapercival: Official #publication date is 5 Sept. #Sommchat But shipping now on @amazon etc. Big tour in US (26 cities!) List realcheese.net/events/ ..

Francis Percival @fapercival: ... and more events to announce over the next week of so. #ReinventingtheWheel #Sommchat

KeeperCollection @KeeperColl: Q fr #SommChat #Somm is the fight for Real Cheese like the fight for non- GMO or totally different @FAPercival

Francis Percival @fapercival: It is similar. The difference the smartest and most interesting #dairyscience is about #RealCheese #Sommchat Industrial cheese is boring...

Francis Percival @fapercival: ... for #science as well as consumers #Sommchat

Charles Comm PR @CharlesComm: Q @FAPercival What is the biggest difference you’ve found in #DairyFarming between the states and Europe? #SommChat @KeeperColl

Francis Percival @fapercival: #dairyfarming in Europe and States tremendously varied. #Sommchat However, in Europe there are strong regional traditions (of cheese...

Francis Percival @fapercival: ... breed, etc) #Sommchat that mean individual farmers don't #ReinventtheWheel #Sommchat Like #wine don't plant grenache in Champagne

Jeremy Seysses @JeremySeysses: @KeeperColl @FAPercival @BronwenPercival What makes your list of current most exciting cheeses made in the US and UK? #SommChat

Francis Percival @fapercival: In the UK @HafodCheese is doing amazing things. #Sommchat There is an experimental #Wensleydale project that is going to be amazing when...

Francis Percival @fapercival: ... the cheeses start commercial production next year. There will be some tasters at some of our #booktour events in the US #Sommchat...

Francis Percival @fapercival: ... in the US I love the vision of @jasperhillfarm #uplandscheese #soyoungscanaln and the farming at #sugarhousecreamery #Sommchat

Jeremy Seysses @JeremySeysses: Exciting! More good cheese=better life

KeeperCollection @KeeperColl: @FAPercival how has the #cheese making process changed dramatically over the last 5 years? Are these all good changes? nxt trends? #SommChat

Francis Percival @fapercival: Twin trends in opposite directions! #Sommchat Some #cheese is more dependent upon adjunct starter cultures for flavour (lots of sweetness!).

Francis Percival @fapercival: ... we don't think that this is a Good Thing. #Sommchat But also #cheese at farmhouse level has really started to work w/ microbiologists...

Francis Percival @fapercival: ... so that they can make use of all of their own #microbial and #farm resources. #Sommchat Really lloking back to go forwards. It is why...

Francis Percival @fapercival: ... we called our book #ReinventingtheWheel #Sommchat goo.gl/xTtTbR

KeeperCollection @KeeperColl: Time to wrap up! Hope you enjoyed this hour of #cheese talk and his new book Reinventing the Wheel with @FAPercival #WineWednesday #SommChat

KeeperCollection @KeeperColl: gr8 2 have #Author Francis Percival @FAPercival join us today for #SommChat. We hope everyone learned as much as we did! #WineWednesday

KeeperCollection @KeeperColl: Please join us in thanking #Author Francis Percival @FAPercival 4 his time - next up on book reading 4 us is Reinventing the Wheel #SommChat

Francis Percival @fapercival: Thank you @KeeperColl so much for having me on #Sommchat Great questions today. And we look forward to seeing many of you on our #booktour..