KeeperCollection @KeeperColl: Welcome to #SommChat everyone! Tell your friends to join us to learn from Advanced #Sommelier Jason Huerta about #wine!

KeeperCollection @KeeperColl: We're about ready to dive in w/questions, so shout out to Jason to say hello & so he knows you're here! #WineWednesday #SommChat

KeeperCollection @KeeperColl: Don't forget that EVERY tweet during this chat should include the #SommChat hashtag in order for everyone to see it!

KeeperCollection @KeeperColl: As we ask Jason our Qs, you can ask him your Qs as well! He'll do his best to answer all Qs in the order they come #SommChat

KeeperCollection @KeeperColl: W so many participants lots of gr8 Q's R asked! Even if u dont ask 1--give a S/O 2 @keepercoll & Jason 2 let us know u R here! #SommChat

KeeperCollection @KeeperColl: Let's start talking #wine with Jason #WineWednesday #SommChat

Jason Huerta: Thrilled and humbled to talk abt #wine with 1 of my fav ppl in the wine world Diane @keepercoll & all of you #SommChat

KeeperCollection @KeeperColl: Jason, How did you first become interested in #wine? #SommChat

Jason Huerta: Working in a #Vineyard was a childhood dream took college route & after 4 yrs study decided not 4 me #SommChat ...

Jason Huerta: Wanderlust took me to #Hawaiian Islands where I began to dream about #wine again I managed a small program led by draft beers! #SommChat

KeeperCollection @KeeperColl: Jason, You were recently named one of @WineandSpirits Magazine’s Best New #Sommeliers. How does that feel? #SommChat

Jason Huerta: Being named @WineandSpirits #Somm extremely humbling & gratifying luv fact peer based reinforces community of #hospitality #SommChat

KeeperCollection @KeeperColl: Q fr #SommChat #Somm can you describe a typical day/ week of work as #wine Director at Jeffreys #Austin & also diff working under @JuneRodil

Jason Huerta: #wine work ever present-inv. Main. of upmost importance, reconciling sales, counting btls, & making sure everything N prop. place #SommChat

Jason Huerta: Quite lucky 2 work under Master #Sommelier @JuneRodil on top of that a Master #Somm that has been good friend & mentor 4 many yrs #SommChat

June Rodil @JuneRodil: I'm a pretty tough person to work 4: high standards & no BS-Jason is pro, an adult, w great wine taste. Makes him 👌🏾 #SommChat

KeeperCollection @KeeperColl: Q fr #SommChat peep - what is best way to talk to a #Somm about the #wine list when you are a #wine newbie ?

Jason Huerta: Be candid abt level of #wine knowledge and have confidence to be up front abt it this is 1st step #SommChat

KeeperCollection @KeeperColl: Q fr #SommChat #Somm - how do you pick your #wines 4 list and how do you decide abt markup

Jason Huerta: Staying on top of allocations allows 4 > continuity on UR #wine list do best to buy #wines of Character at competitive price pts #SommChat

KeeperCollection @KeeperColl: Q fr #SommChat #Somm how do you decide on BTG program and how many do you have? Is it diff b/w smaller and larger #restaurant ?

Jason Huerta: BTG program bw 2 restos is abt 50 selections- rely heavily on expertise of my Bev Dir Master #Sommelier @JuneRodil …. #SommChat

Jason Huerta: 2gether @JuneRodil & I insure placements R4 benefit of our supplier & our restaurant in the BTG program w/ on menu 4 1 quarter #SommChat

Jason Huerta: Size of #resto 4 BTG program not as imps as theme - At Josephine house keep #wines bright, light, & approachable #SommChat

KeeperCollection @KeeperColl: Q fr #SommChat #Somm Jason, What is your favorite part of working as #Wine Dir for Jeffrey’s in #Austin?

Jason Huerta: Fav thing abt working at Jeffreys #Austin is opportunity 2 mentor #wine team-our industry could not exist w/out sharing knowledge #SommChat

KeeperCollection @KeeperColl: Jason, What are some of your favorite #wine & #food pairings at Jeffrey’s and Josephine House #Austin ? #SommChat

Jason Huerta: At Jeffreys #Austin fond of roasted #Carrots & works unbelievably well w/ Red #Burgundy #wine fr #givry Come & try it with me #SommChat

Jason Huerta: At #josephone house #Austin new unbelievable #pasta dish Sweet Corn Strozzapreti paired w/ #Corsican #rose 2016 Campu Vecchiu #SommChat

KeeperCollection @KeeperColl: Q fr #SommChat #Somm Do you share the #wine lists BW the 2 #restos and why or why not?

Jason Huerta: Both #wines lists R available 2 our guests no matter where dining thus giving biggest selection b/c guest comes first #SommChat

KeeperCollection @KeeperColl: Jason, When you are not drinking #wine, what do you drink? #SommChat

Jason Huerta: Yaupon #Tea, Aquas Fresca, & #beer are go tos for me when not drinking #Wine #SommChat

KeeperCollection @KeeperColl: Q fr #SommChat #Somm do U plan to go for your @MasterSommUS and if so when?

Jason Huerta: Absolutely plan to pursue @MasterSommUS - taking time 2 gain experienc I need - prefer “slow burn” #SommChat

KeeperCollection @KeeperColl: Jason, What are some of your favorite #cocktails from Jeffrey’s? #SommChat

Jason Huerta: At Jeffrey’s #Austin current fav #cocktail is Maya Huel elixir of #mexcal #grapefruit & #strawberry Ocotillo bitters #SommChat

KeeperCollection @KeeperColl: Jason, How has the #wine industry changed since you began working in it? #SommChat

Jason Huerta: Have been in #Hospitality 4 20 yrs - attention 2 detail has grown exponentially & stds R higher than ever seen #SommChat

KeeperCollection @KeeperColl: Q fr #SommChat #Somm •Jason, Is the #wine scene in #Austin different than it is in other places you’ve worked? If so how #SommChat

Jason Huerta: Yes #Austin scene Absolutey diff than N other places worked- true to #Austin character range of #wine drinkers runs whole spectrum #SommChat

Jason Huerta: In #Austin #wine drinkers are not afraid to explore which makes my job as a #sommelier fun - I encourage ppl to try new #Wines #SommChat

KeeperCollection @KeeperColl: Jason, Are there any #wine trends you predict in future? #SommChat

Jason Huerta: Dry #Hungarian whites as new trend & closer 2 home think #Mexico #wines will be force on mkt quicker than we realize #SommChat

KeeperCollection @KeeperColl: Jason, Have there recently been any #wine trends that you did not see coming? #SommChat

Jason Huerta: 1 #wine trend that has exploded but unexpected at the current level is effect of #Social Media in #wine world #SommChat

KeeperCollection @KeeperColl: Q fr #SommChat #Somm ••Jason, Do you remember the first #wine you ever tried that was of significance ? #SommChat

Jason Huerta: 1st #wine of significance was N 2006, tasted 1997 Cos D’Estournel 1st moment realized #wine as concept not just a drink #SommChat

KeeperCollection @KeeperColl: Time to wrap up! Hope you enjoyed this hour of #wine talk with Advanced #Sommelier Jason Huerta! #WineWednesday #SommChat

KeeperCollection @KeeperColl: It was great to have Jason Huerta join us today for #SommChat. We hope everyone learned as much as we did! #WineWednesday

KeeperCollection @KeeperColl: Please join us in thanking Advanced #Sommelier Jason Huerta for his time #SommChat

Jason Huerta: Once again so happy to share info and 2 learn fr everyone on #SommChat today - hope 2 see U soon at Jeffreys #Austin